Strange threadfellows: How the U.S. military shaped what we all wear
Episode
36 min
Read time
2 min
Topics
Sales & Revenue, Science & Discovery, History
AI-Generated Summary
What It Covers
How US military research and surplus sales shaped modern fashion, from World War II layering systems to contemporary outdoor brands contracting with the Pentagon.
Notable Moment
Fashion reporter Avery Truffleman realizes at a military trade show that nearly every major company contracts with the Pentagon, making her feel unexpectedly connected to military operations.
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“Post-WWII surplus sales created army-navy stores that clothed civilians cheaply, with companies like REI using surplus to fill inventory and launch businesses.”
“Outdoor brands like Arc'teryx and Outdoor Research maintain dual business models, producing civilian gear alongside military contracts for domestic manufacturing and revenue diversification.”
“Outdoor brands like Arc'teryx and Outdoor Research maintain dual business models, producing civilian gear alongside military contracts for domestic manufacturing and revenue diversification.”
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