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Marketing School

What's Working For Us In Marketing Right Now?

19 min episode · 2 min read
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Episode

19 min

Read time

2 min

Topics

Marketing

AI-Generated Summary

Key Takeaways

  • Acquisition over ads: Buy failing properties with existing user bases for $30,000 instead of spending on paid advertising to acquire customers, then integrate their features and migrate users.
  • Corporate webinars: Reach out to marketing departments at publicly traded companies offering free virtual planning sessions, attracting 30-400 attendees per session to generate qualified enterprise leads.
  • Paid speaking strategy: Pay conference organizers for premium speaking slots at events with ideal customers, negotiate discounted rates, and invite existing clients to free tickets for relationship building.

What It Covers

Neil Patel and Eric Siu share their 2025-2026 marketing strategies including acquisition tactics, corporate webinars, paid advertising approaches, event sponsorships, and enterprise sales techniques.

Key Questions Answered

  • Acquisition over ads: Buy failing properties with existing user bases for $30,000 instead of spending on paid advertising to acquire customers, then integrate their features and migrate users.
  • Corporate webinars: Reach out to marketing departments at publicly traded companies offering free virtual planning sessions, attracting 30-400 attendees per session to generate qualified enterprise leads.
  • Paid speaking strategy: Pay conference organizers for premium speaking slots at events with ideal customers, negotiate discounted rates, and invite existing clients to free tickets for relationship building.

Notable Moment

Peter Thiel managed PayPal executives by forcing each person to focus on only one metric or project, refusing to discuss anything else until that primary KPI turned green.

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