Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation
Episode
66 min
Read time
2 min
Topics
Fundraising & VC
AI-Generated Summary
What It Covers
Allison and Stephen Ellsworth transform their farmers market apple cider vinegar drink into Poppi, a prebiotic soda that sells to Pepsi for nearly two billion dollars.
Notable Moment
When Allison posted a simple one-minute TikTok story about starting Poppi in her kitchen, the company sold one hundred thousand dollars on Amazon overnight, proving social media's power for direct-to-consumer beverage sales.
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