Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation
Episode
66 min
Read time
2 min
Topics
Fundraising & VC
AI-Generated Summary
What It Covers
Allison and Stephen Ellsworth transform their farmers market apple cider vinegar drink into Poppi, a prebiotic soda that sells to Pepsi for nearly two billion dollars.
Notable Moment
When Allison posted a simple one-minute TikTok story about starting Poppi in her kitchen, the company sold one hundred thousand dollars on Amazon overnight, proving social media's power for direct-to-consumer beverage sales.
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Books, tools, and gear mentioned in this episode
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Tools
by Amazon
“When Allison posted a simple one-minute TikTok story about starting Poppi in her kitchen, the company sold one hundred thousand dollars on Amazon overnight.”
“How did TikTok marketing drive explosive growth during COVID? Allison's viral storytelling videos on TikTok generated one hundred thousand dollars in overnight Amazon sales.”
Products
podcast
“What role did Shark Tank play in their complete rebrand? Rohan Oza invested four hundred thousand for twenty-five percent equity but demanded complete rebranding from Mother Beverage to Poppi.”
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