Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation
Episode
66 min
Read time
2 min
AI-Generated Summary
Key Takeaways
- ✓How did a stomach remedy become a billion-dollar beverage business?
- ✓What role did Shark Tank play in their complete rebrand?
- ✓How did TikTok marketing drive explosive growth during COVID?
- ✓Why did they choose acquisition over going public?
What It Covers
Allison and Stephen Ellsworth transform their farmers market apple cider vinegar drink into Poppi, a prebiotic soda that sells to Pepsi for nearly two billion dollars.
Key Questions Answered
- •How did a stomach remedy become a billion-dollar beverage business?
- •What role did Shark Tank play in their complete rebrand?
- •How did TikTok marketing drive explosive growth during COVID?
- •Why did they choose acquisition over going public?
Notable Moment
When Allison posted a simple one-minute TikTok story about starting Poppi in her kitchen, the company sold one hundred thousand dollars on Amazon overnight, proving social media's power for direct-to-consumer beverage sales.
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