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How I Built This

Advice Line with Mei Xu of Chesapeake Bay Candle and Blueme

41 min episode · 2 min read
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Episode

41 min

Read time

2 min

AI-Generated Summary

Key Takeaways

  • How should entrepreneurs find the right cofounder or key hire?
  • What distribution strategies work best for consumer brands today?
  • How can EdTech companies break into school district sales systems?

What It Covers

Mei Xu advises three entrepreneurs on finding cofounders, expanding distribution channels, and breaking into institutional sales for educational technology platforms.

Key Questions Answered

  • How should entrepreneurs find the right cofounder or key hire?
  • What distribution strategies work best for consumer brands today?
  • How can EdTech companies break into school district sales systems?

Notable Moment

Mei Xu reveals she divorced her business partner husband, warning entrepreneurs against mixing marriage with intense business partnerships while advising cofounder selection strategies.

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