Advice Line with Ben Goodwin of Olipop

This episode is brought to you by Justworks, one platform that handles the complicated stuff, payroll, benefits, global hiring, and makes running a small business 1000000% smoother. Stick around. I'll tell you more later in the show. Building a business means being 10 people at once. The strategist, the spreadsheet person, the one fixing the office sink. US Bank made a card for exactly that kind of hustle. The creditor and issuer of this card is US Bank National Association pursuant to a license from Visa USA Inc. Some restrictions apply. Hello, and welcome to the advice line on how I built this lab. I'm Guy Raz. This is the place where we help try to solve your business challenges. Each week, I'm joined by a legendary founder, a former guest on the show who will help me try to help you. And if you're building something and you need advice, give us a call, and you just might be the next guest on the show. Our number is 1804331298. Leave us a one minute message that tells us about your business and the issues or questions that you'd like help with. Alright. Let's get to it. Joining me this week is Ben Goodwin, cofounder of the prebiotic soda brand, Oli Popin. It's great to have you back on the show. Guy, absolutely a thrill to be back with you again. So, Ben, you were first on the show, not that long ago, 2024, when you told the story of Olipop, of course. And you spent years developing a a completely different sort of brand that you then had to walk away from with with very little in return. But you eventually, after much struggle, rebounded from that experience and created Olipop, a brand that is I I it's it's so hard. It's amazing. It's now valued at at over $2,000,000,000, maybe more. That was the last I saw, which was last year. It is such a great story. And as always, for those of you who have not heard that episode, we will put a link to it in the show notes. So please do listen to Ben's episode if you haven't heard it, the story of lollipop. It is so good. Ben, before we get to today's callers, just a couple questions for you. You guys just launched a kind of a rebrand. Right? Like a a refreshed packaging and a national ad campaign. Tell me tell me about the thinking behind that. Yeah. No. Thanks for noticing, Guy. Look. I think that, you know, if I reflect on where Olipop's been stronger and weaker since its inception, I think we've always been a really great pull brand, and a lot of that is, you know, the kinda original packaging and brand ethos. And then there's a great tasting product that once you tried it, it kind of was a delight how good it actually tasted, and that kept people coming back, and that made people wanna give …