Is Macy’s Thanksgiving Parade Its Most Valuable Asset? (Update)
Episode
52 min
Read time
2 min
Topics
Sales & Revenue, Product & Tech Trends, Economics & Policy
AI-Generated Summary
What It Covers
Stephen Dubner investigates the hidden economics behind Macy's Thanksgiving Day Parade, exploring production costs, TV revenue, city resources, and whether the parade represents Macy's most valuable asset.
Notable Moment
Jeff Kinney describes how his Wimpy Kid balloon gave the two-dimensional character a three-dimensional form for the first time, complete with anatomical features like a rear end that surprised the creator.
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