Is Macy’s Thanksgiving Parade Its Most Valuable Asset? (Update)
Episode
52 min
Read time
2 min
AI-Generated Summary
Key Takeaways
- ✓How much does the Macy's parade actually cost to produce?
- ✓What revenue does the parade generate from TV advertising?
- ✓How do brands negotiate balloon sponsorship deals with Macy's?
What It Covers
Stephen Dubner investigates the hidden economics behind Macy's Thanksgiving Day Parade, exploring production costs, TV revenue, city resources, and whether the parade represents Macy's most valuable asset.
Key Questions Answered
- •How much does the Macy's parade actually cost to produce?
- •What revenue does the parade generate from TV advertising?
- •How do brands negotiate balloon sponsorship deals with Macy's?
Notable Moment
Jeff Kinney describes how his Wimpy Kid balloon gave the two-dimensional character a three-dimensional form for the first time, complete with anatomical features like a rear end that surprised the creator.
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