619: Airline Charged Me $65 - So I built a $250M Competitor | Adam Ewart
Episode
47 min
Read time
2 min
Topics
Relationships, Startups, Fundraising & VC
AI-Generated Summary
Key Takeaways
- ✓Scrappy PR launch strategy: Started with £100 website and zero ad spend by pitching local journalists on young entrepreneur angle, landed TV coverage that drove first customers, then replicated across UK, US markets for free customer acquisition.
- ✓Automation over headcount: Built custom systems since 2014 for customs processing, tracking, and customer service support that enabled handling 250,000 bags annually with only 32 staff, targeting 1 million bags with just 50-70% staff increase through systematic tool development.
- ✓Freight network arbitrage model: Partners with large international freight companies by taking messy personal effects shipments, standardizing customs documentation, and adding volume to their networks in exchange for wholesale rates that undercut airline baggage fees by 60-80 percent.
- ✓Negotiated media buying: Secured prime advertising placements including entire JFK immigration hall, Qantas in-flight pre-roll ads, and UK Christmas TV spots by meeting media sellers in person and negotiating rates far below multinational pricing through relationship building and payment reliability.
What It Covers
Adam Ewart built Send My Bag from a £50 airline baggage fee frustration into a $250M bootstrapped luggage shipping company operating in 145 countries, staying profitable through Brexit, COVID, and regulatory challenges.
Key Questions Answered
- •Scrappy PR launch strategy: Started with £100 website and zero ad spend by pitching local journalists on young entrepreneur angle, landed TV coverage that drove first customers, then replicated across UK, US markets for free customer acquisition.
- •Automation over headcount: Built custom systems since 2014 for customs processing, tracking, and customer service support that enabled handling 250,000 bags annually with only 32 staff, targeting 1 million bags with just 50-70% staff increase through systematic tool development.
- •Freight network arbitrage model: Partners with large international freight companies by taking messy personal effects shipments, standardizing customs documentation, and adding volume to their networks in exchange for wholesale rates that undercut airline baggage fees by 60-80 percent.
- •Negotiated media buying: Secured prime advertising placements including entire JFK immigration hall, Qantas in-flight pre-roll ads, and UK Christmas TV spots by meeting media sellers in person and negotiating rates far below multinational pricing through relationship building and payment reliability.
Notable Moment
During COVID lockdowns, the company pivoted to help stranded travelers retrieve belongings left behind, including coordinating repatriation of 500 Cirque du Soleil performers' possessions through consolidation hubs in Sydney, Antwerp, and Las Vegas, maintaining profitability without layoffs.
Episode Transcript
Hey, founder fam. I want to talk to you about something super exciting. We're officially partnered with Omnisend, the email marketing and SMS platform built specifically for ecommerce founders. We've been recommending Omnisend to founder students for a while now because it just works. Whether you're launching your first store or you're scaling to 7 figures, it really helps you automate your marketing and get real results. Did you know on average, Omnisend customers make $68 for every $1 they spend, which is an insanely good return on investment? And because you're part of the founder community, you get 50% off your first three months with the code founder 50. Just head to omnisend.com forward / founder without the e to get started. Alright? Now let's jump back into the show. What if getting charged 50 pound for excess baggage on a short flight became the spark for building a $250,000,000 company that now operates in a 145 countries, all while staying bootstrapped and profitable every single year for fifteen years. Well, today's guest is Adam Hewitt, founder of Send My Bag, the international luggage shipping service that's moved over 250,000 bags annually with just 32 staff by ruthlessly automating everything. After watching frustrated travelers get gouged by airlines, Adam tackled this problem head on, with just a 100 pounds to build a basic website and zero coding skills he launched by cold calling local journalists about his young entrepreneur story, landed on TV, and got his first customers without spending a penny on ads. Then came the real test, Brexit, COVID, Trump visa bans, and freight cost surcharges that added a $180 to every shipment, all while never laying off a single employee. This is a master class in building global logistics businesses through scrappy PR, systematic automation, and turning the travel industry pain points into a 9 figure opportunity. Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to the founder podcast with Nathan Chen. Chan. Alright. Adam, welcome to the show. The first question I want to ask you is, can you take us back to the pivotal moment in 2010 where you were charged €50 for excess baggage on a short trip to London, Gatwick? Yeah. Absolutely. So my girlfriend at the time, now she's my wife, I used to travel to England from Northern Ireland to help her bring stuff home at the end of the university terms. And we were coming back that this one summer, and we got charged We were a couple of kilos overweight and got charged £50, as you said. Couldn't really believe it. It wasn't really a thing at the time that we were aware of, you know, these high charges with the airlines for just such small amounts of access with. And I I just couldn't believe it. I saw other people in the queue for the check-in also paying extra amounts, and lots of people feeling annoyed about it. And …
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