Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

What happens if you take three struggling freelance marketers, lock them in a seventeenth century cottage, and don't let them live until we fix their businesses? In August, I rented an old cottage in rural Ireland and invited copywriter Rob, ecommerce designer Laura, and book coach Vicky, three freelancers desperate to stand the fuck out. And over two days, I ripped everything apart, their offers, their messaging, their branding, their lead gen, to find what was really holding them back. This is the concept of a new YouTube channel that I'm launching. You can watch the first episode for free right now. It's half an hour long. It's supposed to be entertaining as well as practical. I hope you'll enjoy watching it. So please set half an hour aside to watch it around your morning coffee, breakfast, lunch break, or on the bus or at the gym, whatever. The link to access this new YouTube channel is in the episode show notes. I really, really appreciate you taking the time to watch it. And then, you know, the usual to like it, comment, to share, talk about it around you if you like it. Thank you so much. What we discovered was that when you searched for fashion design podcast inside of, like, Apple Podcasts or anywhere, my show did not come up. That was a big problem. Like, hindsight, 2020, I realized that I had called my show successful fashion freelancer. And in my show, the blurb about the podcast itself, I said, I would always say fashion freelancer because I didn't wanna exclude by saying fashion designer, I was excluding a technical designer or a pattern maker or a textile designer. And so I thought if we zoom out and we just say fashion freelancer, that's like a big umbrella that encompasses everybody. Well, the problem was we weren't showing up because the word fashion design or fashion designer was not in the description nor in the title. And so he goes, immediately what you're gonna do is you're just gonna chain like, go into the show description and add fashion design, fashion designer. Like, that's your quick eighty twenty fix right now. I did that within three weeks inside Apple Podcasts. We show up number two if you search fashion design. Design. Bonjour, bonjour, and welcome to another episode of everyone hates marketers dot com, the no fluff, actionable marketing podcast for people sick of marketing bullshit. I'm your host, Louis Gagne. In today's episode, you will learn how to be crazy niche and be very successful with it. My guest today helps freelance fashion designers find clients and get money. She's a decade long freelance fashion designer, made a lot of money, and obviously helping people to do the same now. She's also the host of a top rated podcast. We'll talk about that in a few minutes. Called finance fashion, not finance, fashion designers get paid. And she's been stalking me for a while, so …