Toxic Hustle: When Business Ambition Eats You Alive (Almost)

What happens if you take three struggling freelance marketers, lock them in a seventeenth century cottage, and don't let them live until we fix their businesses? In August, I rented an old cottage in rural Ireland and invited copywriter Rob, ecommerce designer Laura, and book coach Vicky, three freelancers desperate to stand the fuck out. And over two days, I ripped everything apart, their offers, their messaging, their branding, their lead gen, to find what was really holding them back. This is the concept of a new YouTube channel that I'm launching. You can watch the first episode for free right now. It's half an hour long. It's supposed to be entertaining as well as practical. I hope you'll enjoy watching it. So please set half an hour aside to watch it around your morning coffee, breakfast, lunch break, or on the bus or at the gym, whatever. The link to access this new YouTube channel is in the episode show notes. I really, really appreciate you taking the time to watch it. And then, you know, the usual to like it, comment, to share, talk about it around you if you like it. Thank you so much. Entrepreneurship is riddled with survivorship bias because most of the stories that you hear are success stories, obviously. But most of the time when you hear people talk, they're talking about, hey. How did you achieve that success? And the story usually goes, I tried this thing in that field, and I tried this other thing in that field, and then try this other thing, and then that worked. And it's just, oh, yeah, I just put it over here, this and oh, and look at this. Now I'm a billionaire, basically. And you don't hear about a lot of the other people that burn out that fail, and then they never succeed, that have moderate success, but don't really have the type of success that's really worth bragging about or being interviewed about. There's this whole, I think, void. It's kind of purgatory in entrepreneurship where something works well enough to where you don't wanna kill it and stop working on it, but it doesn't work well enough to where it's, like, your thing and it's the super scalable thing that ends up becoming a multimillion dollar business. Bonjour, bonjour, and welcome to another episode of everyone hates marketers.com, the no fluff actionable marketing podcast for people sick of marketing bullshit. I'm your host, Louis Grollier. In today's episode, you'll learn how to build a portfolio with small bets to gradually build or help to build a calm, independent and profitable business. I first met my guest today four years ago when I said mate virtually. He had actually reached out because he just had his first job in the marketing world, and he wanted advice. And he also reached out to a lot more people in the space, and I was very impressed with that approach because, frankly, it was …