The BS-Free Guide to Building Communities That Last More Than 3 Months

What happens if you take three struggling freelance marketers, lock them in a seventeenth century cottage, and don't let them live until we fix their businesses? In August, I rented an old cottage in rural Ireland and invited copywriter Rob, ecommerce designer Laura, and book coach Vicky, three freelancers desperate to stand the fuck out. And over two days, I ripped everything apart, their offers, their messaging, their branding, their lead gen, to find what was really holding them back. This is the concept of a new YouTube channel that I'm launching. You can watch the first episode for free right now. It's half an hour long. It's supposed to be entertaining as well as practical. I hope you'll enjoy watching it. So please set half an hour aside to watch it around your morning coffee, breakfast, lunch break, or on the bus or at the gym, whatever. The link to access this new YouTube channel is in the episode show notes. I really, really appreciate you taking the time to watch it. And then, you know, the usual to like it, comment, to share, talk about it around you if you like it. Thank you so much. One of the biggest reasons communities don't work out is because, frankly, like, just the value prop of being part of the community isn't compelling enough for people. But if by being part of this community, I get some really important outcome, like, I really feel the benefit day in day out, well, then all of a sudden everything's a lot easier. So you gotta gotta start there. Right? So what I always, think about is, like, what are the two or three signature gatherings to start? You'll be really tempted. If you look, by the way, at, like, Pat Flynn's community or Jay Klaus' community, they have 10 different things that they offer in their community, but but they didn't start like that. You nail, like, three signature gatherings that are incredibly valuable to your ideal member. And you'll ideally start with, like, 30 founding members, and you'll set expectations upfront with them. Hey. This isn't just like you're signing up as a customer, and now, you know, the customer's always right. This is a two way kind of buy in here. Right? And so, like, here's what you're gonna get, but here's also my expectations of you if you're part of this. Bonjour, bonjour, and welcome to another episode of everyonehates marketers.com, the no fluff, actionable marketing podcast for people sick of marketing bullshit. I'm your host, Louis L'Oreal. In today's episode, you will learn how to create an exclusive and engaged community without giving up on it after three months, four months, five months, six months. I can talk about my own story very soon about this. Anyway, my guest today is the cofounder of Circle. You might have heard of it. It's It's the community platform with more than 10,000 paying customers, gazillions of users. I'm one of …