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Everyone Hates Marketers

How to Write a Business Book With SOUL (AI Can't Touch This!)

47 min episode · 2 min read
·

Episode

47 min

Read time

2 min

Topics

Artificial Intelligence, Books & Authors

AI-Generated Summary

Key Takeaways

  • Microbook structure: Write 10-15,000 word books instead of 60,000 word volumes to create focused, digestible content that serves as foundation for credibility rather than glorified business cards or marketing checkbox exercises.
  • First draft approach: Aim to write terrible first drafts without editing, use voice notes while walking, imagine having conversations with interviewers, and write 20 minutes daily rather than waiting for cabin-in-woods writing retreats.
  • Point of view development: Create books around perspectives others can disagree with by identifying topics you debate regularly, where you challenge thinking, and where people respond with either disagreement or fresh perspective rather than passive agreement.
  • Beta reader feedback: Assemble readers from target audience (not professional writers) and ask specific questions about confusion points, disagreement areas, boring sections, and especially helpful parts rather than requesting general opinions or typo corrections.

What It Covers

Vicky Quinn Fraser explains how to write short business books (10-15,000 words) that stand out by focusing on authentic storytelling, personal experience, and clear point of view rather than regurgitated advice or AI-generated content.

Key Questions Answered

  • Microbook structure: Write 10-15,000 word books instead of 60,000 word volumes to create focused, digestible content that serves as foundation for credibility rather than glorified business cards or marketing checkbox exercises.
  • First draft approach: Aim to write terrible first drafts without editing, use voice notes while walking, imagine having conversations with interviewers, and write 20 minutes daily rather than waiting for cabin-in-woods writing retreats.
  • Point of view development: Create books around perspectives others can disagree with by identifying topics you debate regularly, where you challenge thinking, and where people respond with either disagreement or fresh perspective rather than passive agreement.
  • Beta reader feedback: Assemble readers from target audience (not professional writers) and ask specific questions about confusion points, disagreement areas, boring sections, and especially helpful parts rather than requesting general opinions or typo corrections.

Notable Moment

Fraser reveals only 1 in 8,000 people worldwide publish a book annually, and removing poorly executed books makes the ratio even smaller, making book authorship a genuine differentiator despite democratized self-publishing tools available today.

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