How to Shake Up Industries That Hate Change (4 Principles)

What happens if you take three struggling freelance marketers, lock them in a seventeenth century cottage, and don't let them live until we fix their businesses? In August, I rented an old cottage in rural Ireland and invited copywriter Rob, ecommerce designer Laura, and book coach Vicky, three freelancers desperate to stand the fuck out. And over two days, I ripped everything apart, their offers, their messaging, their branding, their lead gen, to find what was really holding them back. This is the concept of a new YouTube channel that I'm launching. You can watch the first episode for free right now. It's half an hour long. It's supposed to be entertaining as well as practical. I hope you'll enjoy watching it. So please set half an hour aside to watch it around your morning coffee, breakfast, lunch break, or on the bus, or at the gym, whatever. The link to access this new YouTube channel is in the episode show notes. I really, really appreciate you taking the time to watch it. And then, you know, the usual to like it, comment, to share, talk about it around you if you like it. Thank you so much. There's a lot in life. It goes really well if you just roll with it and you can go home and kill it on the elliptical. But at the end of the day, there is something about knowing you have a righteous indignation against what you feel is an injustice in the world. And whether that's providing high speed Internet to people that they don't have that, I think that there is a driving force where you're going head to head in these meetings where you have people that are much more established that are telling you that's not gonna work, you can't do that, those sorts of things. But there is something in your gut that just says, man, this is something that it really needs to be done. I think that is extremely motivating. But it's funny, maybe I I think I've forgotten a lot of that. As a young person, I used to be the youngest person in the room. I'm not the youngest person anymore. There is a certain resilience, I think, that any people that are in marketing, any people that are delivering hard messages, you just gotta roll with it. Welcome to another episode of everyonehates marketers.com, the no fluff, actionable marketing podcast for people sick of marketing bullshit. I'm your host, Louis Glonier. In today's episode, you're gonna learn how to stand the fuck out against huge corporation and big societal issues without revamping the wheel. My guest today doesn't like to be told what to do, doesn't like to answers to other, and so she's done a good amount of stuff the last few years. She founded the Texas Coalition for Animal Protection, the TCIP, twenty plus years ago to prevent senseless euthanasia in city animal shelters. And she has 59 staff ish based …