How To Come Up With Love-At-First Sight Brand Names (+ The Rookie Mistakes To Avoid)

What happens if you take three struggling freelance marketers, lock them in a seventeenth century cottage, and don't let them live until we fix their businesses? In August, I rented an old cottage in rural Ireland and invited copywriter Rob, ecommerce designer Laura, and book coach Vicky, three freelancers desperate to stand the fuck out. And over two days, I ripped everything apart, their offers, their messaging, their branding, their lead gen to find what was really holding them back. This is the concept of a new YouTube channel that I'm launching. You can watch the first episode for free right now. It's half an hour long. It's supposed to be entertaining as well as practical. I hope you'll enjoy watching it. So please set half an hour aside to watch it around your morning coffee, breakfast, lunch break, or on the bus or at the gym, whatever. The link to access this new YouTube channel is in the episode show notes. I really, really appreciate you taking the time to watch it. And then, you know, the usual to like it, comment, to share, talk about it around you if you like it. Thank you so much. When I named the Baconator, I remember in their brief, they wanted a name for this bacon cheeseburger that truck drivers could order and, like, wouldn't feel embarrassed when I came up with a Baconator. I'm like, yes. This is a truck driver name. Yeah. It works. Like, you know? Well, you know, it could have been the cutie bacon y burger y thingy. And then we don't have a word. The baconette? The bacon The baconette. Kind of a baconette. The bacon the baconita? The baconista. Oh, yeah. Like the baconista? Like, that would be Yeah. The baconista. Extra bacon. That would be all wrong. Welcome to another episode of Welcome to another episode of every one hates marketers.com, the no fluff, actionable marketing podcast for people sick of marketing bullshit. I'm your host, Louis Grenier. In today's episode, you'll learn how to come up with memorable brand names that stand the fuck out. My guest today is the chief executive boss lady of Eat My Words, the leading authority on brand names. She's the author of The Brand Name Bible. Hello, my name is Awesome. How to create brand names that stick. I've discovered this book actually two years ago at this stage, doing research for my own book and for my own methodology. I fucking loved it. So actionable, well written, funny and I agree with pretty much everything that the author said, which is rare. I've analyzed and re analyzed that book, I took thorough notes of it so that's why I was telling my guest earlier that I wouldn't really need to prepare for this episode even though I did. Anyway, her whole name hall of fame includes Wendy's Baconator, the Smitten Ice Cream, the Church of Cupcakes etc etc. She is the OG, she is the …