How April Dunford Built a 7-Figure Solo Consulting Biz

What happens if you take three struggling freelance marketers, lock them in a seventeenth century cottage, and don't let them live until we fix their businesses? In August, I rented an old cottage in rural Ireland and invited copywriter Rob, ecommerce designer Laura, and book coach Vicky, three freelancers desperate to stand the fuck out. And over two days, I ripped everything apart, their offers, their messaging, their branding, their lead gen, to find what was really holding them back. This is the concept of a new YouTube channel that I'm launching. You can watch the first episode for free right now. It's half an hour long. It's supposed to be entertaining as well as practical. I hope you'll enjoy watching it. So please set half an hour aside to watch it around your morning coffee, breakfast, lunch break, or on the bus, or at the gym, whatever. The link to access this new YouTube channel is in the episode show notes. I really, really appreciate you taking the time to watch it. And then, you know, the usual to like it, comment, to share, talk about it around you if you like it. Thank you so much. Most people, I think, don't give themselves enough credit for the thing that they're really good at. So they'll say, oh, yeah. I know how to do that, but so does everybody else. But if you think about your work that you do all day in your job, what's the thing that everybody comes and asks you about? What's the thing you get asked to do over and over again because they think you're pretty good at it? You can start with that. And then the second thing I would tell you is that most marketing jobs are very broad, like you're doing a lot of different things. And so you can get really good at something very narrow in a pretty short period of time by just focusing on it and studying it and learning a lot about it and doing a lot of engagements on it. Welcome to another episode of everyonehates marketers.com, the no fluff actionable marketing podcast for people sick of marketing bullshit. I'm your host, Louis Grenier. In today's episode, you will learn how the most witty slash charismatic slash no nonsense consultant in the tech slash marketing space has built a very, very thriving solo business. The story goes like this. On December 1537, I got an email from my friend Sarah McKinnon, who's a marketing consultant in Canada. And she said, if you're looking for suggestions for upcoming interviews, have you looked into April Dunford? She's a marketing executive who's now focusing on consulting practice and positioning for startups. Every conference I've heard her speak at, she has literally blown everyone else out of the water. She's got a unique mix of saucy wheat and laser sharp inside, honed over years with the big boys, the tech space. And I think her communication style would …