[BONUS] The Secret Psychology Behind Movie Trailers

What happens if you take three struggling freelance marketers, lock them in a seventeenth century cottage, and don't let them live until we fix their businesses? In August, I rented an old cottage in rural Ireland and invited copywriter Rob, ecommerce designer Laura, and book coach Vicky, three freelancers desperate to stand the fuck out. And over two days, I ripped everything apart, their offers, their messaging, their branding, their lead gen, to find what was really holding them back. This is the concept of a new YouTube channel that I'm launching. You can watch the first episode for free right now. It's half an hour long. It's supposed to be entertaining as well as practical. I hope you'll enjoy watching it. So please set half an hour aside to watch it around your morning coffee, breakfast, lunch break, or on the bus, or at the gym, whatever. The link to access this new YouTube channel is in the episode show notes. I really, really appreciate you taking the time to watch it. And then, you know, the usual to like it, comment, to share, talk about it around you if you like it. Thank you so much. Alright. I'm doing this for the first time. By this, I mean, sharing a bonus episode on the podcast. And not just a bonus episode from me, actually featuring someone else's podcast in my podcast. The cool kids in the podcasting world call it a feed swap. And I'm doing this with my brother from another British mother, Phil Anew, who's the host of the Nudge podcast. I had him on the show a couple of months ago. I would argue his podcast is one of the most polished marketing podcast out there. His episodes are short, well researched, and he doesn't interview people. And I honestly do not know how he's doing it. Anyway, the bonus episode I've chosen is about movie trailers. Why they work, how they work, plenty example to support it. So in this episode, it talks about a very core concept of what makes an actual trailer interesting and it's a mix of two things that are actually very simple but extremely powerful. He gives example of movies like Star Wars or Batman. He talks about actors and actresses that are quite famous and have undergone huge transformation. Have a listen and enjoy. In 1913, the movie industry changed forever. Nils Gramland, the advertising manager at Marcus Loew Theatres, created the world's first movie trailer. Except this trailer wasn't for a movie. It was a trailer for a Broadway play called The Pleasure Seekers. Nils cut together recordings of rehearsal footage into a short montage. The recording was shown after the films at those theaters, hence the name trailer. I can't find any clips of that trailer, but it's said to be very different from the trailers we know today. No music, no fast cuts, no voice over. In fact, the trailers we're familiar with are a …