20VC: Max Altman on The New Seed War: Can Anyone Compete with Sequoia and a16z | Leaving $2BN on the Table with Reddit | Lessons from Backing Rippling at $25M Post | Why Climate Tech is a Mirage and Disaster
Episode
79 min
Read time
2 min
Topics
Relationships, Investing, Startups
AI-Generated Summary
Key Takeaways
- ✓Seed ownership strategy: Target 10% initial ownership at seed with one-third reserves, requiring only one winner at $10B exit to return the fund. At 7% dilution by IPO, this generates $700M return from a single company, eliminating need to cover entire market like multi-stage funds.
- ✓Multi-stage seed competition: Andreessen led 70 seed investments in two years, Sequoia 26, but junior partners typically handle deals. Seed funds win by offering direct GP access, price alignment for next rounds, and serving as conduit to tier-one firms for Series A without competing on follow-on rounds.
- ✓Pro rata reality: Model only 70-80% pro rata allocation in hot deals, not 100%. Sequoia and top-tier firms aggressively protect their ownership in winners. Pro rata is earned through board work and founder relationships, not a legal right. Plan portfolio construction accordingly to avoid capital constraints.
- ✓Founder fundraising process: Run clean Series A by starting all conversations simultaneously within one week, not sporadically. Have seed investor introduce directly to specific GPs, not junior partners. Associates share negative signals in WhatsApp groups that poison deals across 20 funds before process officially starts.
- ✓Secondary timing framework: Sell at IPO lockup expiration unless three criteria met: 10x+ potential remains, brand halo from cap table association, or network access to top founders. Reddit sale at $9B (now $39B) cost $2B in gains, but LPs have auto-sell rules making holding difficult.
What It Covers
Max Altman, managing partner at Saga Ventures, discusses building a $125M seed fund, early investments in Rippling at $25M and Reddit at $600M, leaving $2B on the table, seed market dynamics versus Sequoia and Andreessen, and why climate tech fails.
Key Questions Answered
- •Seed ownership strategy: Target 10% initial ownership at seed with one-third reserves, requiring only one winner at $10B exit to return the fund. At 7% dilution by IPO, this generates $700M return from a single company, eliminating need to cover entire market like multi-stage funds.
- •Multi-stage seed competition: Andreessen led 70 seed investments in two years, Sequoia 26, but junior partners typically handle deals. Seed funds win by offering direct GP access, price alignment for next rounds, and serving as conduit to tier-one firms for Series A without competing on follow-on rounds.
- •Pro rata reality: Model only 70-80% pro rata allocation in hot deals, not 100%. Sequoia and top-tier firms aggressively protect their ownership in winners. Pro rata is earned through board work and founder relationships, not a legal right. Plan portfolio construction accordingly to avoid capital constraints.
- •Founder fundraising process: Run clean Series A by starting all conversations simultaneously within one week, not sporadically. Have seed investor introduce directly to specific GPs, not junior partners. Associates share negative signals in WhatsApp groups that poison deals across 20 funds before process officially starts.
- •Secondary timing framework: Sell at IPO lockup expiration unless three criteria met: 10x+ potential remains, brand halo from cap table association, or network access to top founders. Reddit sale at $9B (now $39B) cost $2B in gains, but LPs have auto-sell rules making holding difficult.
Notable Moment
Altman reveals owning approximately 5% of Rippling from a $1.35M investment at $25M valuation in 2016, when Keith Rabois famously passed at the price. Despite heavy dilution, the position in a company now valued at $20B demonstrates how one concentrated seed bet returns an entire fund.
Episode Transcript
This is 20 VC with me, Harry Sebbings. Now joining me in the hot seat today, we have Max Altman. Max is the cofounder and managing partner at Saga Ventures, a $125,000,000 early stage fund. And before Saga, Max was an investor with Apollo projects, Hydrazine Capital, and Altman Capital where he deployed over $500,000,000 into breakout names like Rippling and Reddit to name a few. But before we dive into the show today, Secureframe empowers businesses to build trust with customers by simplifying information security and compliance through AI and automation. Thousands of fast growing businesses, including Nasdaq, AngelList, Doodle, and Coda trust Secureframe to expedite their compliance journey for global security and privacy standards such as SOC two and ISO 27,001, CMMC, NIST standards, and more. Backed by top tier investors and corporations like Google and Kleiner Perkins, the company is among Forbes' list of the top a 100 start up employers for 2024, g two's best software awards for highest satisfaction products, and a recipient of the 2024 cybersecurity excellence awards, something I definitely never got in school myself. Learn more today at secureframe.com. Once compliance is handled with Secureframe, Tezi makes sure AI handles the rest. Hiring shouldn't take months. Tezi's AI agents work twenty four seven to keep your recruiting pipeline full, instantly reviewing inbound applications, sourcing top talent, rediscovering those hidden gems in your ATS, detecting fakes and prequalifying candidates before your team even starts interviewing. What makes Tasi so different? Well, it's all in one. AI agents across the workflow from open to offer, a built in ATS, plus a 750,000,000 candidate database. That means added recruiting capacity when you don't have enough hours in the day, and that's why companies like Mutiny, Pocus, and Aurum, and even public companies like Real already trust Tezi. With features in VentureBeat, TechCrunch, Fortune, and Axios, you have to check them out. Tezi.ai/20vcfor 10% off your first year and start making hires in days. After Tezi streamlines your operations, Framer builds the experience around it. Are you still jumping between tools just to update your website? Don't do this. Framer unifies design, CMS, and publishing all on one canvas. No hand off. No hassle. Everything you need to design and publish in one place. Framer already built the fastest way to publish beautiful production ready websites and is now redefining how we design for the web. With the recent launch of Design Pages, a free canvas based design tool, Framer is more than a site builder. It's a true all in one design platform. From social assets to campaign visuals to vectors and icons all the way to a live site, Framer is where ideas go to live, start, and finish. No Figma imports, no messy HTML, just design, iterate, and ship all in one place. And it's completely free to start. Ready to design, iterate, and publish all in one tool? Start creating for free at framer.com/design and use the code storytime for a free …
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“Max Altman, managing partner at Saga Ventures, discusses building a $125M seed fund”
“early investments in Rippling at $25M and Reddit at $600M”
“early investments in Rippling at $25M and Reddit at $600M”
“seed market dynamics versus Sequoia and Andreessen”
“seed market dynamics versus Sequoia and Andreessen”
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