20Growth: How to Use Influencers to Scale Growth Insanely Fast | How to Optimise User Onboaring for Growth | How the Best Growth Teams Create Organic Growth and Community | Why LTV/CAC Models are BS with Ketty Slonimsky

This is 20 Growth with me, Harry Stebbings. Now in 20 Growth, we analyze how the best growth leaders build growth teams, run growth experiments, and execute at the highest levels when it comes to growth. Today, we have one of the best joining us in the form of Kety Slonimsky, chief growth officer at Palta, the platform behind apps like Flow, the number one female health app with 77,000,000 MAU, Simple and Xyng AI, where she leads a centralized growth function across the portfolio. Before that, she was the first VP of product and growth at HeliosX, a £900,000,000 ARR bootstrap d to c health tech business, and she's also advised companies like SonderMind, Runner, Guardio, Cheddar, and many more. But before we dive into the show today, Secureframe empowers businesses to build trust with customers by simplifying information security and compliance through AI and automation. Thousands of fast growing businesses including Nasdaq, AngelList, Doodle, and Coda trust Secureframe to expedite their compliance journey for global security and privacy standards such as SOC two and ISO 27,001, CMMC, NIST standards, and more. Backed by top tier investors and corporations like Google and Kleiner Perkins, the company is among Forbes' list of the top a 100 start up employers for 2024, g two's best software awards for highest satisfaction recipient of the 2024 cybersecurity excellence awards, something I definitely never got in school myself. Learn more today at secureframe.com. And once Secureframe locks down compliance, Pendo makes sure your product truly lands with customers. Whether it's the software you build or the software you buy, your tech stack should be creating results, not creating roadblocks. Well, Pendo's no code software experience management platform makes your software better with tools to see where users get stuck, guide them with in app messaging, and constantly improving your UI. It's so easy that over 14,000 businesses use Pando to increase revenue, lower costs, and reduce risks. Businesses love the control. Engineers love the freedom. Everyone Start for free today at pendo.io/20product. You have now arrived at your destination. Katie, I am so excited for this. I've heard so many great things. I'm also a incredible fan of some of the apps you've been a part of building. So thank you so much for joining me. Thanks for having me. It's a pleasure. We were talking before about growth being kind of this weird discipline. I just wanna start with, like, when did you realize you were in growth? And what was that, ah, I'm actually a growth leader and I love it. I started marketing, switched to product led growth before they even called it product led growth. It was called a conversion optimization, like, fifteen years ago. Then I did monetization. Then I did some core product roles. And at some point, I started to go wide and broad. This is where one growth guru gave me an advice. You can do marketing and product. You should fit to one of them, …