This week, The Knowledge Project explored the counterintuitive challenge of creating demand for products people don't yet know they need. In a conversation with Harrison McCain, the episode examines how successful entrepreneurs and innovators convince markets to want something entirely new, touching on the gap between invention and adoption that often determines whether a product thrives or fails.
Episodes This Week
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Other Weeks
This Week in The Knowledge Project (May 11 - May 17, 2026)
1 episode · May 11 – May 17
This Week in The Knowledge Project (Apr 20 - Apr 26, 2026)
1 episode · Apr 20 – Apr 26
This Week in The Knowledge Project (Apr 13 - Apr 19, 2026)
1 episode · Apr 13 – Apr 19
This Week in The Knowledge Project (Mar 30 - Apr 5, 2026)
1 episode · Mar 30 – Apr 5