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OpenBusiness & Startups· Tier C · not scored· not scored

Laura Modi predicts Bobbie will serve approximately 10% of the US infant formula market in the future.

On How I Built This · unverified speaker · How I Built This · Aug 17, 2026

“hopefully one day, we're not as big as the Similac's and Infamils of the world because I don't think anyone should be. But that, ideally, we're serving a good 10% of the market.”

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disputable

Bobbie's market share in the US infant formula market reaches approximately 10% as measured by industry reports or company disclosures.

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