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OpenBusiness & Startups· Tier C · not scored· not scored

Jess Hertz predicts that On (the running shoe company) will not outgrow Shopify's platform capabilities.

On Masters of Scale · unverified speaker · Masters of Scale · Sep 1, 2026

“And so, we've had great success with On as well. We actually don't think that they're gonna outgrow Shopify.”

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Our resolution criterion

disputable

On remains a Shopify merchant and does not migrate to a different commerce platform despite continued growth.

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