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Tech CEOs on business decisions

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SignalCast currently has AI summaries for 1 episodes of Decoder. New episodes are summarized weekly.

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The most recent summarized episode is "Yahoo CEO Jim Lanzone on reviving the web's homepage" (March 16, 2026). Read the full AI summary on SignalCast.

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Yahoo CEO Jim Lanzone on reviving the web's homepage

✓**Ad Tech Restructuring:** Yahoo shut down its supply-side platform (SSP) and native ad business in a single day, simultaneously extending its Microsoft search partnership and taking a 25% stake in Taboola to outsource native ads. This freed Yahoo to run open-market yield auctions across all its pages rather than being locked into its own inventory system, unlocking significantly more revenue from existing properties.
✓**First-Party Data Advantage:** 75% of Yahoo's daily active users are logged in, creating a first-party data asset that drives performance advertising. Yahoo's demand-side platform (DSP) wins nine out of ten head-to-head advertiser tests against competitors. This logged-in user base enables precise audience targeting both on Yahoo properties and across external inventory including Netflix and Spotify via the DSP.

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Yahoo CEO Jim Lanzone on reviving the web's homepage

Mar 16, 202677 min episode3 min read

→ WHAT IT COVERS Yahoo CEO Jim Lanzone explains how the company rebuilt itself after Apollo Global's 2021 acquisition, covering the strategic decision to exit newsrooms like TechCrunch and Engadget, shut down its supply-side ad platform, invest in its demand-side platform, launch AI search engine Scout powered by Anthropic's Haiku model, and position Yahoo's 700 million global users as its core competitive advantage.

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Yahoo CEO Jim Lanzone on reviving the web's homepage