Fernando Pires

AI Summary

→ WHAT IT COVERS Fernando Pires from Snovio shares findings from analyzing 44 million cold outreach campaigns, revealing three data-backed strategies for LinkedIn connections, email deliverability, and multichannel prospecting that significantly increase reply rates. → KEY INSIGHTS - **LinkedIn Connection Requests:** Sending connection requests without messages performs 3% better than including messages. Recipients make quick judgments based on profile pictures and titles without reading lengthy pitches, and no message avoids triggering sales resistance that causes people to decline connections immediately. - **Email Tracking Pixels:** Disable tracking pixels for sales campaigns to double reply rates. While 37 million tracked emails generated 190,000 replies, 7 million untracked emails produced 100,000 replies. Tracking pixels trigger spam filters and hurt deliverability, so reserve tracking only for marketing AB tests, not sales outreach. - **Gmail API vs SMTP:** Using Gmail API delivers over double the engagement compared to SMTP setup, with 3.4% reply rates versus 1.6%. API borrows Google's trusted server reputation while SMTP builds reputation from scratch, making messages more likely to reach inboxes instead of being filtered or lost. - **Multichannel Campaign Strategy:** Combining email with LinkedIn direct messages increases reply rates from 2-5% for email alone to 10% when adding LinkedIn. Monitor connection acceptance speed as an engagement indicator—fast acceptances signal active users ready to receive messages, making them higher-priority prospects. → NOTABLE MOMENT One CEO received an email with the subject line combining seemingly random words that referenced specific moments from her LinkedIn history, demonstrating how deep personalization beyond basic name variables converts prospects by showing genuine research and relevance to their unique situation. 💼 SPONSORS [{"name": "HubSpot", "url": "https://hubspot.com"}, {"name": "Blue Mango Studios", "url": "https://bluemangostudios.com"}, {"name": "LinkedIn Sales Navigator", "url": "https://linkedin.com/tse"}, {"name": "Snovio", "url": null}] 🏷️ Cold Outreach, Email Deliverability, LinkedIn Prospecting, Multichannel Sales