FIND YOUR FLOW! How Lululemon's Founder Chip Wilson Built A Billion Dollar Brand

Hello, and welcome to the Tony Robbins podcast. It's Mary b. The episode you're about to hear with Chip Wilson of Lululemon is the last one in this three part business mastery special series. So at the end, you'll hear the roundtable panel discussion and the q and a with Tony and the other CEOs offering their own lessons and mentorship to the live studio audience. Before we jump into it, I just want you guys to know that this year's business mastery is coming up. So if you're interested in finally taking your business to the next level with Tony's help, then please come join us at business mastery twenty twenty three. The dates this year are August. Come get down to business with us in person here in beautiful Palm Beach, or if you prefer, you can attend right from the comforts of your own home through Zoom. Just for you, our brilliant podcast listeners, go to tonyrobbins.com/businesspodcast to get your ticket. We cannot wait to meet you this summer. Okay. Here's Tony. When you decide you're gonna be best in the world at something, you can't just be for that end up being on that one product because it pervades throughout the whole business. So your logistics have to be best. Your manufacturing has to be best. Your delivery has to be marketing has to be best in order to not let any competition slightly move into that market. So last but far from least, we have our third interview. Ladies and gentlemen, give it up for Chip Wilson, Blue Lemon. Chip, it's so great to have you. You've had a a wild journey, a beautiful journey, a challenging journey like any great entrepreneur. I understood you worked in the oil fields in your twenties. Yeah. And then at 25, you started your first company. And if I understand it correctly, that was originally oriented towards, what was happening in the surf community. Correct? Tell us a little bit about that journey with your first company, if you would. Yeah. So I I actually started in triathlon clothing. Okay. You know, I was I was a big guy. I mean, not as big as you, but, you know, I was and I and almost all clothing had seams on the inside that would, you know, like, were open. And so, especially in salt water, they're rushing and and I just couldn't nothing fit me and, you know, you were in probably in the same situation. So, you know, my mom's a sewer. My dad's a phys ed teacher. I think, genetically, I came through it all. And, so got in the surf business. And that's what I learned really is that there's this seven year arc, you know, between something starting off at nothing Yes. Becoming, like, going from three companies to 500 companies, mergers and acquisitions, and then, too much competition, dumping a product, and then there's three companies left. And so I saw that happen …