#821: My Two-Year Secret Project, COYOTE — The Strategies and Tactics for Building a Bestseller from Nothing with Elan Lee of Exploding Kittens

Hello, boys and girls, ladies and germs. Welcome to another episode of the Tim Ferriss Show. Boy, this is a special one. I'll keep my intro brief as my conversation with Alon Lee, which you're about to hear, covers the whole backstory. This is a very, very, very fun episode for me. One I've been looking forward to publishing for months and actually about two years because my brand new card game, Coyote, created in collaboration with Alon and Exploding Kins, which started with this podcast, is now a national best seller. It's everywhere. Just launched 8,000 locations worldwide, including Walmart, Target, Amazon, and a gazillion others. It's a very fast paced card game, takes minutes to learn, hard to master, had Tip Nolan, Bushnell, and 300,000,000 plus social views of gameplay now online. Everything's gone bananas. And please check it out. Please, please check it out if I've done anything that you've benefited from, coyotegame.com. And there's a lot under the hood that I think you might find of interest. Even if you're not a gamer, you don't think about yourself as playing games. Coyotegame.com, super, super satisfying. The entire team at Exploding Kittens is incredible. They're rock stars. A pleasure to work with. So enjoy my conversation with Alon Lee. We talk about the art of the pitch. We talk about figuring out mass retail. We talk about prototyping. We talk about game development. We talk about the nuts and bolts behind the scenes backstory of creating something like this from nothing. One last thing, stick around to the end for a very fun surprise that involves a mystery Hollywood party that you might be able to join. We'd love you to join. So stick around. Please enjoy right after just a few words from the partners who make this podcast possible. If I were to update the four hour work week, which I get asked to do a lot, I would really only add one thing, and that is a section on AI tools. Because for everything I described with virtual assistants and with so much more, you can do with technology immediately. And that can be automated, delegated. There's so much that you can do. And this is also why I recommend this episode's sponsor, Gamma, for creating incredible professional slide decks better, cheaper, and faster than you ever thought possible. It's pretty head spinning. I polled all of you on social, 10,000,000 plus people, about Gamma, and some of you called it a game changer, mind blowing, and far and away the best product in the category. Those are all your quotes. With gamma, you can just drop in an idea, an outline, a document, a PowerPoint, and gamma will turn it into a stunning, ready to share presentation in seconds. And then if you wanna turn that into a website or whatever else, again, snap of the fingers and it's done. With more than 50,000,000 users, it's already the most popular AI presentation platform …