SPI 918: Going Live to Supercharge Your Audience Growth (with Mariane Cresp)

It's wonderful feeling to have the virality get the views, but at the same time, it's important to know why did it get so many views and then take the essence of that and not think that, yeah, you've made it because unfortunately viral videos, as it's proven for me, doesn't always equate to a return on your investment and on your time but it's the top of the funnel. You got iBoss, now what do you do with it? Because we've seen it that people have millions of followers but they don't have the community that will carry you throughout the years. So it's nice to have but it's not the end all and be all and you have to know how to use that information. There's a big problem I'm seeing in the creator space, and this is a problem that's always been here, but I think it's becoming more and more prominent. It's the problem of large numbers. You feel like you need large numbers to succeed. And of course, all these platforms are built so that we have more followers, more subscribers, more engagement that, of course, helps the algorithm, and that's what we see as success. The bigger the numbers, the more successful we are. But that's actually not true. What if I told you actual success wasn't about the size of your following, but rather the loyalty within that following that you have? And I think inherently we all know that's the case, but we still get jaded and faded over the numbers. Well, I have an incredible success story to share with you today. Mary Ann Cresp, who is a organizer, a planner, who uses social media. She doesn't have a giant following. She goes live. She just does these things that has built an incredible fan base. She has super fans lining up for her products, her PDF, little organizer inserts, and she's built an entire business around it. And I'm happy to share Marianne and her story with you today, and we get right into it, the tips and the strategies to help you grow and not have to worry about growing to millions. But But what if you just had those thousand true fans? That's what this is about, and here's Marianne Krespp. Marianne, welcome to the show. Thank you so much for being here. Thank you, Pat. Thank you so much for having me. Really, really honored and appreciate you spending time with me today. Oh, my pleasure. I'm excited to dive into your story. I know you are in Australia and you are doing some amazing things on Instagram. You've recently started a podcast. What is most exciting to you today? What's got your energy flowing these days? I think what's exciting for me is building my community. I shouldn't really say I've been dabbling in content creation because I have been doing it for a few years, but it's, I think, 2026 is building that relationship that …