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The Sales Evangelist

Should I Have A Note In MY LinkedIn Connection Request? | Donald Kelly - 1949

10 min episode · 2 min read

Episode

10 min

Read time

2 min

Topics

Career Growth

AI-Generated Summary

Key Takeaways

  • Acceptance rate data: Connection requests without messages achieve 30% acceptance versus 27% with messages, a 3% difference that represents minimal practical impact when prospecting at scale.
  • Pre-connection engagement strategy: Comment thoughtfully on prospect posts within 30 days before sending connection requests to dramatically increase acceptance rates and start meaningful conversations rather than cold outreach.
  • Target selection criteria: Focus on 40-50 prospects who post within 90 days and are new to their roles, as these individuals engage more actively and show greater openness to new solutions.

What It Covers

Analysis of LinkedIn connection request data reveals whether including personalized messages increases acceptance rates, plus strategies for maximizing engagement with prospects on the platform.

Key Questions Answered

  • Acceptance rate data: Connection requests without messages achieve 30% acceptance versus 27% with messages, a 3% difference that represents minimal practical impact when prospecting at scale.
  • Pre-connection engagement strategy: Comment thoughtfully on prospect posts within 30 days before sending connection requests to dramatically increase acceptance rates and start meaningful conversations rather than cold outreach.
  • Target selection criteria: Focus on 40-50 prospects who post within 90 days and are new to their roles, as these individuals engage more actively and show greater openness to new solutions.

Notable Moment

LinkedIn monetizes personalized connection requests by limiting free users to five monthly messages, suggesting their internal data shows personalized messages deliver higher value despite lower acceptance rates.

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