Should I Have A Note In MY LinkedIn Connection Request? | Donald Kelly - 1949

You're sending a connection request to a prospect on LinkedIn. Should you include a personalized message or not? We'll tell you what the data says and what I feel based on that one. Check it out. Hey. Hey. Hey, everyone. Welcome to another great episode of the Sales Evangelist podcast. I'm your host, Donald c Kelly, the sales evangelist. And I'm so excited for another great episode. I'm so excited to be here with you today. On this episode, we're gonna be talking about LinkedIn connection request and the messages. I wanna give a big shout out to those who are listening for the first time. Please go ahead and connect with me on LinkedIn or send me a subscribe here to our podcast. I'd greatly appreciate that, and we would love to connect with you and keep sharing with you new episodes and new information that you can utilize to help you improve your sales game. Now I want to give a big shout out to the folks over Snovio. This is a it's a sales enablement platform, and they have been able to crunch data. They have something they call the state of cold outreach. And this is not only including email but also LinkedIn messages. And their solution allows you to do that. You can find more information about them in the show notes. But I want to give you a quick synopsis. You're reaching out to a prospect, this person that you are trying to get connected with on LinkedIn. You built a LinkedIn sales navigator list. You're doing outreach to those people. Should you have a personalized connection request to those prospects or not? Now there are two camps. Camp says don't put any messages, just send the connection request and a camp that says you should. So snov.io, one of the things that they did was pull the data from a lot of the outreach campaigns that go through the platform. This is their finding from analyzing 44,000,000 cold emails and 865,000 LinkedIn invites. So the clear trends that they found when it comes to LinkedIn is that the camp LinkedIn invite worked better without a note, and it was 29% acceptance versus 26% acceptance. So 29.9%. So pretty much 30% acceptance versus 27, 26% acceptance. So there's a three percentage deviation there from it. So you're you're more likely to get your connection request accepted by 3% more if you do not include a message with it. And I I can see some benefits to that. My camp that I camp out in, I'm a believer in a personalized message, and I'll tell you why. And I'll tie back to the reason why I think this is and just listen here. I think we're doing splitting here right now. Tomatoes to tomatoes. You got 26 to almost 27, 30%. Let's say it's a 3% decrease. Like, really, what's 3%? Maybe one more person accepting your connection request when you are sending out your …