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The Sales Evangelist

My LinkedIn Influenced 50% of Chili Piper’s Open Pipeline | Alina Vandenberghe - 1936

25 min episode · 2 min read
·
Alina Vandenberghe

Episode

25 min

Read time

2 min

Topics

Career Growth, Productivity, Relationships

AI-Generated Summary

Key Takeaways

  • Audience targeting over follower count: Focus on attracting the right followers from target accounts rather than maximizing total follower numbers. Track engagement by company domain to measure pipeline influence, not individual interactions, connecting social activity directly to open opportunities.
  • Authentic content creation method: Write posts as letters to your past self from six months or a year ago, addressing problems you solved. This approach eliminates fluff, maintains raw honesty, and ensures actionable content because you know exactly what would have helped you then.
  • Commenting equals half the strategy: Spend 50% of LinkedIn time commenting on target audience posts, not just creating original content. Genuine engagement through jokes, support, and conversation educates you about customer priorities while expanding reach and building relationships with key accounts.
  • Post frequency follows passion: Post two to three times weekly when genuinely passionate about topics, rather than forcing daily content. Authentic posts with time for engagement outperform scheduled posts created out of obligation. Quality and genuine interest drive better results than consistent mediocre output.

What It Covers

Alina Vandenberghe, co-founder of Chili Piper, explains how her authentic LinkedIn content strategy influences 50% of the company's open pipeline with 42,000 followers through helpful posts and strategic engagement.

Key Questions Answered

  • Audience targeting over follower count: Focus on attracting the right followers from target accounts rather than maximizing total follower numbers. Track engagement by company domain to measure pipeline influence, not individual interactions, connecting social activity directly to open opportunities.
  • Authentic content creation method: Write posts as letters to your past self from six months or a year ago, addressing problems you solved. This approach eliminates fluff, maintains raw honesty, and ensures actionable content because you know exactly what would have helped you then.
  • Commenting equals half the strategy: Spend 50% of LinkedIn time commenting on target audience posts, not just creating original content. Genuine engagement through jokes, support, and conversation educates you about customer priorities while expanding reach and building relationships with key accounts.
  • Post frequency follows passion: Post two to three times weekly when genuinely passionate about topics, rather than forcing daily content. Authentic posts with time for engagement outperform scheduled posts created out of obligation. Quality and genuine interest drive better results than consistent mediocre output.

Notable Moment

Vandenberghe overcame childhood trauma and extreme introversion that made her avoid eye contact and public speaking. The 2021 Ukraine war shifted her perspective when she realized staying silent prevented her from helping refugee mothers and children at borders.

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Episode Transcript

This episode is brought to you in part by the following TSC sponsors. Cutting your sales cycle in half sounds pretty much impossible. Right? But that is exactly what Sandler training did with HubSpot. They used Breeze, HubSpot's AI tool, to tailor every customer interaction without losing their personal touch. And the result, they're pretty incredible. Click through rates jumped 25%. Qualified leads quadrupled. You heard me. Quadrupled. And people spend three times longer on their landing pages. Go to hubspot.com to see how Breeze can help your business grow. This episode is brought to you in part by Blue Mango Studios. Imagine using a podcast as a lead generation source, not only attracting your ideal customer, but entertaining them and getting qualified leads. To find out more, go to bluemangostudios.com. If you're struggling to close deals, you need to try LinkedIn Sales Navigator. Get a sixty day free trial all on the house. Go to linkedin.com/tse. Again, linkedin.com for a sixty day free trial of LinkedIn Sales Navigator. Is it possible to utilize LinkedIn to influence 50% of your company's pipeline? What would that look like? Is that even possible? Well, it is. And my guest today is gonna tell you how she did it. Check it out. Hey. Hey. Hey, everyone. Welcome to another great episode of the Sales Evangelist podcast. I'm your host, Donald c Kelly, the Sales Evangelist, and I'm so excited for another great episode. I'm so excited to be here with you today. On today's episode, we have Alina Vandenberg. Alina is the co founder and co CEO at Chili Piper. And, she has influenced 50% of her company's open pipeline from her LinkedIn. She has 40,000 over 40,000 followers on LinkedIn, and she has been doing something remarkable when it comes towards capturing attention. And I feel that's where we are right now. We are in this attention grabbing economy, and I feel that there's so many things that we can do to be able to do a better job of getting people to come to the table and to have real discussion with us and to help move needles when it comes to deals. For so long, we have utilized LinkedIn, but so many people just utilize it as a lead generation source in the sense of using Sales Navigator or spamming. But there's more that we can do. And as you heard on the other episode, what Michael mentioned, as you heard on the other episode when I had folks from, executives from other large organizations, influence is critical and it's important nowadays. As we dive into this episode, though, you will get a chance to hear why she's so passionate about this. You can go on LinkedIn and see some of the things. She started off from an intern. Now she and then she grew up to be SVP of sales and now cofounder of the of an organization. She's knows what she's talking about when it comes to sales, …

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  • Chili PiperBy guest
    Alina Vandenberghe, co-founder of Chili Piper, explains how her authentic LinkedIn content strategy influences 50% of the company's open pipeline

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