My LinkedIn Influenced 50% of Chili Piper’s Open Pipeline | Alina Vandenberghe - 1936

What It Covers

Alina Vandenberghe, co-founder of Chili Piper, explains how her authentic LinkedIn content strategy influences 50% of the company's open pipeline with 42,000 followers through helpful posts and strategic engagement.

Key Questions Answered

• •Audience targeting over follower count: Focus on attracting the right followers from target accounts rather than maximizing total follower numbers. Track engagement by company domain to measure pipeline influence, not individual interactions, connecting social activity directly to open opportunities.
• •Authentic content creation method: Write posts as letters to your past self from six months or a year ago, addressing problems you solved. This approach eliminates fluff, maintains raw honesty, and ensures actionable content because you know exactly what would have helped you then.
• •Commenting equals half the strategy: Spend 50% of LinkedIn time commenting on target audience posts, not just creating original content. Genuine engagement through jokes, support, and conversation educates you about customer priorities while expanding reach and building relationships with key accounts.
• •Post frequency follows passion: Post two to three times weekly when genuinely passionate about topics, rather than forcing daily content. Authentic posts with time for engagement outperform scheduled posts created out of obligation. Quality and genuine interest drive better results than consistent mediocre output.