80% of Prospect Wouldn’t Share Their Email — Until This Changed | Dan Novaes - 1911
Episode
28 min
Read time
2 min
Topics
Investing, Startups, Marketing
AI-Generated Summary
Key Takeaways
- ✓Email Identification Technology: Services like Retention.com match approximately 30% of anonymous website traffic to email addresses through data alliances, costing 5-10 cents per lead at high volume, enabling retargeting of visitors who showed intent but didn't convert initially.
- ✓Multi-Touch Email Strategy: Deploy a 3-4 email drip sequence with personalized founder messaging, bonus offers, and proven copy from successful newsletter campaigns. Segment by demographics, as 55+ age groups showed highest engagement with inbox-based outreach compared to younger audiences.
- ✓Content Before Production: Create compelling email copy and subject lines before investing in campaign infrastructure. Test messaging effectiveness first, similar to YouTubers who develop thumbnails and titles before filming videos to ensure maximum engagement and click-through rates.
- ✓Attribution and Retargeting Mix: Combine email retargeting with social media pixels to create 7-12 touchpoints across channels. Use UTM parameters to track attributed conversions separately from organic traffic, enabling accurate ROI measurement and campaign optimization for high-ticket products or B2B sales.
What It Covers
Dan Novaes explains how Mode Mobile captured 80% of anonymous website visitors who didn't convert, using email identification services to achieve a 60X ROI through strategic retargeting campaigns.
Key Questions Answered
- •Email Identification Technology: Services like Retention.com match approximately 30% of anonymous website traffic to email addresses through data alliances, costing 5-10 cents per lead at high volume, enabling retargeting of visitors who showed intent but didn't convert initially.
- •Multi-Touch Email Strategy: Deploy a 3-4 email drip sequence with personalized founder messaging, bonus offers, and proven copy from successful newsletter campaigns. Segment by demographics, as 55+ age groups showed highest engagement with inbox-based outreach compared to younger audiences.
- •Content Before Production: Create compelling email copy and subject lines before investing in campaign infrastructure. Test messaging effectiveness first, similar to YouTubers who develop thumbnails and titles before filming videos to ensure maximum engagement and click-through rates.
- •Attribution and Retargeting Mix: Combine email retargeting with social media pixels to create 7-12 touchpoints across channels. Use UTM parameters to track attributed conversions separately from organic traffic, enabling accurate ROI measurement and campaign optimization for high-ticket products or B2B sales.
Notable Moment
Mode Mobile spent $15,000 on email identification leads and generated $750,000 in attributed revenue within a short timeframe, demonstrating how retargeting anonymous website visitors can outperform traditional acquisition channels for conversion rates.
Episode Transcript
This episode is brought to you in part by the following TSC sponsors. It takes a lot to grow your business. A lot of audience attraction, a lot of lead scoring, and all the channel managing you can manage. Plus, a lot of long days, late nights, and weekends, a lot of wishing there was an easier way. But with Breeze, HubSpot new collection of AI tool, it's easier than ever for marketers to attract audiences, increase leads and score customers fast, which means pretty soon your company will have a lot to celebrate. Visit hubspot.com/marketers to learn more. This episode is brought to you in part by Blue Mango Studios. Imagine using a podcast as a lead generation source, not only attracting your ideal customer, but entertaining them and getting qualified leads. To find out more, go to bluemangostudios.com. If you're struggling to close deals, you need to try LinkedIn Sales Navigator. Get a sixty day free trial all on the house. Go to linkedin.com/tse. Again, linkedin.com for a sixty day free trial of LinkedIn Sales Navigator. On average, maybe anywhere from sixty to 90% of the people come into your website on a day to day basis, ain't giving you their information. Your company has thousands of people coming to their website. What if you could capture their email addresses, Retarget those individuals and have them turn into actual leads for your sales team. That's what Dan did. And it turned out into a 60 X return for them. Check it out. Hey. Hey. Hey, everyone. Welcome to another great episode of the Sales Evangelist podcast. I'm your host, Donald C. Kelley, the sales evangelist. And I'm so excited for another great episode. I'm so excited to be here with you today. On this episode, I have the one and only Dan Novice. He's the founder and CEO of a company called Mod Mod Mobile. Now in this episode, Dan talks about how he and his team got a chance to recapture so many people that are visiting his website. On average, you're probably seeing a bunch of people or your marketing team, thousands of individuals that come into your website on a day to day basis, weekly basis. But imagine if those people were actually turning into leads for your team. Dan and his team decided to do something about it, and that's what this episode is all about. What exactly they did? You'll learn about some of those tools, but you'll hear the strategy that he talked about and what were the key critical things that they've found that they needed to focus on in order to make that happen. If this is your first time listening to our podcast, go ahead and subscribe because we're gonna notify you every time we drop a new piece of episode. On this episode today, we're gonna be diving into this and talking a little bit more and hearing Dan's story. I can't wait to hear what you get …
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Books, tools, and gear mentioned in this episode
SignalCast may earn commission on purchases via these links.
Tools
“Services like Retention.com match approximately 30% of anonymous website traffic to email addresses through data alliances, costing 5-10 cents per lead at high volume.”
company
“Blue Mango Studios listed as a sponsor of the episode.”
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