Best of 2025 (Part Two): The Year’s Most Enduring Insights

We are brought to you today by the wonderful folks at Go Brewing. A few years ago, there was this guy. His name is Joe Chura. And, he called me up out of the blue and asked if I would speak at this event that he was hosting in Illinois called Go, which turned out to be this incredibly memorable weekend for me and for all of the attendees because it was all about how to take inspired action. Joe and I connected, but, you know, life moved on. That was many years ago. Then a couple years back when I was at Jesse Itzler's running man event in Georgia, I'm walking the grounds when I see Joe. I was surprised to see him again, of course, sort of, different context, but also surprised because he had actually taken inspired action. I shouldn't have been surprised knowing Joe, but, I guess I was in the moment. What he did was he took this idea of Go and he turned it into the hottest new brand in nonalcoholic beer called, of course, Go Brewing. What sets Go Brewing apart is their refusal to cut corners. Everything is handcrafted from scratch in small batches. This commitment to quality has propelled Go Brewing into one of America's fastest growing breweries, now in over 5,000 locations across 20 states. Their salty AF gelada claimed the untapped number one nonalcoholic lager spot in America. They're constantly dropping all these bold new flavors, double IPAs, incredible sours, all without added sugars or any artificial nonsense. A nonalcoholic revolution isn't coming. It's here, people. And, I'm really honored to be championing it with Joe. So get on board by getting with Go by going to gobrewing.com, where you're gonna use the code rich roll for 15% off your first purchase. That's gobrewing.com code rich roll. Last minute shopping. Yeah, we're there. That is what's happening. So let me help you out and let me help save you perhaps from spending your hard earned dollars on just something random by reminding you that the kind of gifts that people actually value are the ones that connect the person you care about to what they care about, demonstrating, of course, that you understand what actually matters to them. And so if movement is something your cared one cares about, On has got you covered because On carries just a whole line of category best shoes and gear for running and hiking. Trail shoes like the Cloud Ultra for exploring nature, the Cloudrunner two for road miles, apparel like the Club hoodie, and accessories like performance socks, caps, and bags that work as fantastic last minute stocking stuffers. On is just on point when it comes to getting out of the way so you can focus on doing the thing, so you can enjoy that runner's high, undistracted, and experience the silence at the summit for the experience itself. You're not just giving gear. You're giving someone the tools to …