When is enough, enough?

Welcome to Rework, a podcast by thirty seven Signals about the better way to work and run your business. I'm your host, Kimberly Rhodes, joined as always by the cofounders of thirty seven Signals, Jason Fried and David Heinemeier Hanssen. We are putting the finishing touches on a product called Fizzy. It actually might be out by the time this podcast episode is live. But I thought we would talk a little bit today about how we know when it's done. You could continue building and polishing and tweaking forever, but at some point you have to rip the band aid off. I think that's probably a challenge a lot of people find themselves in. So let's chat about it. Jason, I know there's a lot happening in the product in these, like, final hours, final days. When do you stop? Yeah. I've been thinking about this a lot actually because I've been trying to visualize a way to explain this. Other people have asked me this and because they usually go, well, you just kind of figure out what you use and what you don't and then you stop and there's some of that, but it doesn't really tell a story. The way I've been thinking about it recently is I want version one to be the most aerodynamic version of this thing that we're making. Mhmm. And that every little extra thing sticks out. You know? It just, like, sticks out of this object and screws up the airflow. So version one should just be extremely aerodynamic. Like, what is the tightest, smoothest shape of a product we can make? That's kind of how I tend to think about it now, or I've been trying to think about it that way now. And so part of this is, like, when you use something that you're building and you go through it and you keep going through it as as you near the launch, you're like, do we need that little thing? Is that thing creating drag? Do we need that? And you try to get rid of all the little burrs and all the little things that are just getting in the way, and that to me is how you do it. So it's about smoothing this object out. Not saying that, like, we can't add stuff later, but version one has gotta be very, very aerodynamic. So that's how I've been thinking about it. I love it. Put fizzy in a wind tunnel. Kind of. You know? When you think about it that way, like, David brought up something about we have this feature called, saved views or saved filters, basically. And he asked, you know, hey. How many people are using this? And there's, like, only a few people using it. And I I think it's a nice thing to have, but I'm actually at the the last minute here. I'm wondering, like, do we need that? Is that a burr? Is that creating drag? Like, …