Refining before release

Welcome to Rework, a podcast by thirty seven Signals about the better way to work and run your business. I'm Kimberly Rhodes from the thirty seven Signals team joined by Jason Fried, cofounder and CEO. This week, we are talking a little bit about the refinements that we make before launching a product. We've mentioned several times that we're working on a new product called Fizzy. And as that product wraps up, there's all kinds of bug fixes and redesigns and lots of other details that we wrap up before we go live. So, Jason, I thought we would talk a little bit about that. Kind of where we are in the process, tell me I don't know what I want you to tell me. Hold please hold on. I'll talk I'll talk about, like, the eleventh hour, as you would call it. Right? Perfect. Which is we're not quite there, but we're also there, I I would say. Like, we're not quite there and that we don't have an exact launch date. So, you know, there's not really time that we're measuring here, but we we're very close to being done with version one point o. And as always tends to happen, and I always think it's a good sign, is that, like, as we get close to getting very real, which is, like, launching the thing, we have all sorts of ideas that we wanna try and change and tweak and adjust because nothing really makes you take things seriously like getting real with it. It's very easy months and months ahead of launch to kind of explore and play and and whatever, and you should do all those things. But there's a point where you're like, okay. We're about to get very real with this thing. It just clarifies your thinking and your perspective and your point of view like nothing else. It just compresses all the other stuff out and what you're left with is like, what do we actually need to do here? Are we ready for this? We feel good about this, that whole thing. So we're kinda there now. And so things we're talking about, like, right now, for example, are you know things like we're beginning to look into a little bit more about onboarding because so far we've been using it internally and we haven't had to sign up new users and so you kind of get back into this onboarding side which is like what's the new user experience like? Sure. How should we do that? How should we finally solidify the business plan? Or if we've had an idea for this, now we have to kind of integrate it with the billing system. Which one are we gonna use? Our own internal one? Are we gonna try something else? There's a lot of questions that sort of come up near the end that, you must answer now. Like, we probably should have answered some of these earlier, but in …