Product walkthroughs, the next open source product & other listener questions

Welcome to Rework, a podcast by thirty seven Signals about the better way to work and run your business. I'm Kimberly Rhodes joined by the cofounders of thirty seven Signals, Jason Fried and David Heinemeier. Hands on this week. We're gonna knock out some listener questions. We always love when people submit things, and We're just gonna knock them out. We've gotten some emails, voice mails, YouTube comments. So I'm gonna start with this one. Jason, this one's specifically for you. From Francisco, this is a comment on x. He said, I admire your product walk throughs. There's so much to learn about everything you don't say and how you point attention and in which order. Do you write scripts? Do you do mini takes? What's your process for releasing them? I'm assuming this is related to Fizzy most recently since you've done some product demos on video for that, but you've done for other products as well. Do you script right? Are you just winging it? Tell us a little bit about that. Yeah. I don't write a script. I go through it a few times. I kinda find my way by just going through the product and thinking myself, if I was new, what would I wanna see and in what order, kind of, roughly. And I do a few dry runs, and then I just record a single take. The way I do it is if I screw up in the first minute, I start over. If I get the first minute right without, like, stumbling on something, I just go even if I make a mistake, I don't care. But it bugs me if I screw up in the first minute. I think for the Fizzy one, I did maybe, like, four or five just kinda dry runs, and I'll say it a little bit differently each time. And I'll try to use things that happen in the interface at a certain time to, like, lead me somewhere. So I'll be like, oh, see this column? See how there's a bubble there? Like, what's that about? And then it'll take me there. I won't go look for a bubble. I'll spot a bubble in Fizzy, for example. There's a feature in Fizzy with these little bubbles come up. It says, like, stalled for twelve days or something like that. I know I wanna talk about these bubbles, but I'll wait for them to occur naturally throughout the demo. And then I'll seize on one and go, oh, there's that bubble thing. What's that about? So I kinda let the product experience drive the the conversation. So it's what's always in my head is, like, if I'm just gonna sit down with somebody and I was gonna show them the thing, I wouldn't start over all the time. You I would just keep going if I messed up If I miss something, I'd be fine If I circle back and remember something later, that's fine I'll just …