Principles of Communication

What It Covers

Jason Fried and David Heinemeier Hansson explain their 30-point guide to internal communication at 37signals, covering principles like avoiding immediate response expectations, using long-form writing over chat, and shipping content quickly without approval processes.

Key Questions Answered

• •Publishing velocity: Write and ship content in one day rather than spending three days perfecting it, because inspiration is perishable and additional editing time often adds minimal value while killing momentum and completion likelihood.
• •Response time expectations: Never require immediate responses unless it's a true emergency. The expectation of instant replies is toxic to productivity. Use phone calls specifically for urgent matters, making the medium itself signal importance rather than assuming all messages demand speed.
• •Clarity in high-stakes communication: When discussing important topics, use simple, direct language with minimal surface area for misinterpretation. Avoid flowery writing that can be perceived multiple ways, as ambiguous words will typically be understood in the most harmful interpretation possible.
• •Time as decision tool: Let heated discussions cool over days rather than forcing immediate resolution. Arguments that feel critical in the moment often become inconsequential within 24 hours, and waiting allows people to reconsider positions and acknowledge when others are right.