Making things that multiply

Welcome to Rework, a podcast by thirty seven Signals about the better way to work and run your business. I'm your host, Kimberly Rhodes, joined by the cofounders of thirty seven Signals, Jason Fried and David Heinemeier Hanssen. Well, this week, I thought we'd talk a little bit about, I'm calling it making things that multiply, but using some of the same ideas in one area of your business and translating it to another. For us, that sometimes is features from one product that get moved to another. But I thought we would talk about that with our whole portfolio of products and how we're thinking about that. So, Jason, let me just start with you. You mentioned this actually recently in a live podcast that you did, talking about a Hey feature that might be making its way to Basecamp five. Kind of talk us through how you're thinking about translating some of those ideas that we've had in the beginning and moving them to other parts of our portfolio. Yeah. Sure. I mean, I think one of the biggest advantages of building multiple products is that you get to discover new things. We don't set out to discover new things. You just do. And then you go, oh, that's a good idea. We can maybe use that in other places. Or that design idea makes sense. Hadn't thought about that before and wouldn't have had a chance to think about it had I only been thinking about one product. So you get this blank slate to explore. And one example that comes to mind right now is in Hey, when we first built Hey, we had this idea of these two stacks at the bottom of the screen. We had reply later and set aside, which are these two little stacks of little cards that actually pile up physically. And you click it and it kinda fans open. And that just came out of Hey. Hadn't come from anywhere else, but from HEY. And then we've now been bringing this idea across the product. So in Fizzy, we have a stack in the far right corner and the far left corner, different positions, but and not necessarily the same idea, but the same concept, which is these stacks that fan open and hold different pieces of information. They kind of pile up in a sense. So trays, piles, stacks, whatever. But that idea came from Hey, and now it's in Fizzy, and we're exploring it now in Basecamp five as well. It's sort of just a good pattern that we've discovered. And, again, we wouldn't have discovered that had we not explored a new product. It wouldn't have probably come to Basecamp or come to Fizzy had we not done it in HayFirst. So sometimes you stumble on something that just works, and you have to maybe modify it for different products for different reasons, but there's some really good ideas in that. So that's one example that …