Building in Public

Welcome to Rework, a podcast by thirty seven signals about the better way to work and run your business. I'm Kimberly Rhodes from the thirty seven signals team joined by the cofounder and CEO, Jason Fried. This week, we're gonna talk a little bit about building things in public. Jason's been sharing a little bit about our new product coming Fizzy and doing some demos online and showing it in the process of being built. So I thought we'd talk a little bit about that. I don't think everyone is doing that, showing things before they're done. So let's dive into it a little bit. Jason, let's kinda talk through the history. I I remember back when Hey first started, you were doing this a little bit, showing things in advance. Is this something you've always done? Tell me kind of where this started. Yeah. We've actually been doing this since the beginning. So we did this for Basecamp, the original version of Basecamp as well, and then future versions of Basecamp as well. But back then, it was not videos, just blog posts. So we would Oh. Kind of share some stuff that was coming or, like, I think we did maybe about six weeks prior to launching Basecamp, we started really revealing, like, some of the features that were gonna be there to us. We had a blog at the time, so it was a small audience. Like, I wouldn't even know. 1,500 people? We're talking, like, Basecamp classic days, like, the original four. Yeah. Way back. We would write up these blog posts just sharing some of the features and some of the ideas behind it to sort of build some anticipation and excitement. So when we launched it, we just had people who are already, like, eager to get it. Because whenever you share something early, usually, someone's like, oh, can I get that? Or how do I get that? And so you just build this it's it's no different than than a trailer for a movie. You know? Yeah. This is sort of the model we follow, which is, like, the the trailer model, essentially. And even some movies have, like, three or four trailers prior to actually releasing the movie. So we did the same thing we've been doing ever since. Now I'm doing with video, and now we're doing it a bit earlier than we normally would. But I feel comfortable with that because Fizzy will be launched in a reasonable amount of time. So I can't tell you when because we don't know exactly, but it's not like it's years away or something like that. You know? We're talking about months. So month months is fine. It's fine to begin to share things early. And the other thing I wanted to do this time was to share work in progress. And actually, like, on a weekly or every two week basis, like, show just what we finished this past week. You know? …