Blogging Isn't Dead
Episode
14 min
Read time
2 min
AI-Generated Summary
Key Takeaways
- ✓No Editorial Process: Anyone at 37signals can publish without approval or assigned topics. Authors write only when they have something meaningful to share, with no required cadence or SEO-driven content strategy.
- ✓Share Production Code: 37signals publishes actual code snippets from their commercial products in technical articles. This transparency differentiates them and builds audience trust without revealing competitive advantages through limited code samples.
- ✓Writing Clarifies Thinking: Technical writing helps authors structure complex problems and learn while documenting. The process transforms unclear thoughts into clear understanding, making writing valuable for the author before considering audience benefits.
What It Covers
Principal programmer Jorge Manrubia explains how 37signals runs their developer blog with no editorial process, focusing on authentic technical content that shares real production code publicly.
Key Questions Answered
- •No Editorial Process: Anyone at 37signals can publish without approval or assigned topics. Authors write only when they have something meaningful to share, with no required cadence or SEO-driven content strategy.
- •Share Production Code: 37signals publishes actual code snippets from their commercial products in technical articles. This transparency differentiates them and builds audience trust without revealing competitive advantages through limited code samples.
- •Writing Clarifies Thinking: Technical writing helps authors structure complex problems and learn while documenting. The process transforms unclear thoughts into clear understanding, making writing valuable for the author before considering audience benefits.
Notable Moment
Jorge describes how sharing details of a Friday email server crisis in HEY resonated strongly with readers, demonstrating that audiences value authentic problem documentation over polished success stories.
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