The Prof G Media Team Answers Your Questions

What It Covers

The Prof G Media production team shares their workflows, career paths, and research processes. Research lead Mia, producer Claire, and chief of staff MJ explain daily operations behind multiple podcasts.

Key Questions Answered

• •Research turnaround: The team produces daily podcast research in two to four hours for short episodes, using half-day cycles from Wednesday evening through Thursday morning for longer Monday episodes with collaborative six-person research squad input.
• •Content sourcing strategy: Research combines mainstream outlets like Wall Street Journal and Financial Times with specialized substacks from Derek Thompson and Noah Smith, plus curated Twitter feeds to identify compelling data that creates emotional impact beyond basic statistics.
• •Production velocity: Prof G Markets operates on compressed twenty-four hour cycles, starting with morning story pitches, completing script drafts by 2pm, recording at 5pm, and delivering finished audio by 8pm with video following by midnight.
• •Career pathway: Multiple team members entered business journalism through non-traditional routes including career fairs and Instagram connections, finding competitive advantage in a field peers considered boring, leading to opportunities at Bloomberg, NPR, and Prof G Media.