Lessons from Firefox and Twitter - Alan Byrne (Product Leader, Mozilla)

There are people who are using your stuff to do something. They're using your stuff to do something quicker, faster, like, cheaper, whatever that might be. So why are they doing it? What are they trying to do, and how does that help them? And then build them something to make that process better. I was fortunate enough, working on QuickBooks, and they have product management baked into the entire company, communicate with other product managers in a language that's kind of common across that discipline. So you're working at Mozilla. You're working on the the the Firefox extensions. What do you use instead, or do you just use Wrike and deploy it, as a weapon? In my current role, it's, I wanna increase the number of Firefox users that install extensions. The building part is where you get all of the frameworks and everything, but you need to be able to talk to customers, talk to stakeholders to be able to understand what they're trying to do and why. So there are these frameworks which are designed to help people order a list of things in that way. The problem is that I have with them is they try to come across as scientific, but the data that you put in there is very subjective. So RISE stands by reach, impact, confidence, and effort. You might be able to figure out reach of something. So how many customers are likely to use the thing that you're building? Maybe. But it's always going to be a guess for the most part. What's your approach to PRDs? What's good about them? What's bad about them? How do you approach this? This is the reason that I need this problem solved. Take that, package it up, give it to your sales team to communicate outlets, and they will be better at selling. Alan, thank you so much for joining us this week. How are you doing today? I'm doing good. Thanks. Thanks for having me. I'm excited to be here. And we're excited to have you. But for anyone who doesn't already know who you are, can you just do a quick introduction, please? What are you doing these days, and how did you get into products in the first place? Yeah. So I'm based in London. I work for Mozilla on the Firefox web browser. I'm the product manager in charge of the extensions ecosystem. So the online extensions store, the extensions parts of the browser and sort of everything in between as well. I'm as I don't know. I got into product in a very strange way. I started my own startup and I was the founder of that and CEO of that. And then we got acquired and, the company that acquired asked, said to me, Hey, would you like to head up product management? And I said, That sounds great. I googled, What is product management? And I realized it was all the things I enjoyed about running …