How to align product work to business goals | Corinna Stukan (CEO, Bizzy)

If you, as a product leader, can't connect the dots between I'm working on this onboarding experience now, that will help us with acquiring more customers, and that matters because we wanna grow in this segment, and that will make us more money. If you can't connect those dots, that's when we have that misalignment issue. I was trying to prioritize all these things that we had to do, and it was actually impossible until I went and had a conversation with the CEO of that company and asked, what do you really care about? How does this all work together? Where's the money coming from? One of the exercises I like to run, I go through this metrics one pager exercise, and then you map out at the very top, what is the current business goal? How does the product that you work on relate to that? And then you can break it down into all the different areas now that link to it. I usually start the conversation with, we're here right now. We wanna go there. The other sectors that I think, have the biggest opportunities now, what are the best we're fighting? And only then do we have a road map creation. I do see now also that a lot of product people are now becoming very data driven, but there's also a case of going to trying to over attribute. It's not a perfect math equation in most cases. There's a lot of research that people can't take in more than two, three arguments or benefits at a time. Take two or three, get your points across, and really limiting it to those two, three things. Karina, thank you so much for joining us this week. How are you doing today? Hi, Randy. Thanks so much for having me. I'm super excited to be here. I've listened to quite a few of the episodes over the time, so it's awesome. Well, I read a really fantastic article of yours, which is what we're here to discuss it today. But for people who haven't already read your article or know you, can you just give a quick introduction to what do you do in these days, and how did you get into the world of product in the first place? Yes. I'm I'm Karina. I'm a product leader, now founder and CEO. I run a fintech company called Busy. I can talk about that in a second, but really how I got into product and doing what I do today was through, I think, a roundabout way. Like, many people fell into product through different paths. I think, mine was through initially through software development back home in Germany. My first jobs was developing a BlackBerry application, and then also doing some user testing on that or usability testing, what we called it. So that was how I first dabbled into using technology, but also being really aware of how people actually end up using the …