The Real Reason Business Coaching Works (And Why Most People Avoid It) 🤝 E154

Ladies and gentlemen, welcome to a special edition of the Money Money's podcast where we cover three core topics, how to make money, how to invest money, how to give it away to charity. Normally, I film this podcast inside of an RV motor home that travels around the country, but I decided I'm coming to Brad Sugar's office. Why not knock out back to back podcast with him in studio at his big offices here in Las Vegas, Nevada? Now as you guys know, this podcast will be under forty minutes because the average workout is forty five minutes. The average commute to work is forty five minutes. This episode will be between thirty five and thirty eight minutes for your listening pleasure. Without further ado, Brad Sugars, there's so much to cover. Give us the quick two minute bio so we get straight to the money. Dang. Two minutes. Alright. Australian, five kids, married, Vegas home, built multiple companies. The most well known is ActionCOACH, because now we coach in 85 countries. We just opened in Mongolia. So, of all places, Couple of billion in total revenue over the years. We do hundreds of millions every year. My partners are amazing if we operate on a partnership model around the world. So having just topped 1,100 offices around the world. Wow. 18 books on business and investing, several of them international bestsellers. Mostly what I do today is teach. I teach about forty days a year. I'm a full time dad most of the time, actually, but, which, welcome to those ranks. Thank you. And, I I think the biggest thing that I love doing is helping people understand money, understand because I think that too many people don't study money. Yep. And that's why I love your podcast because if you study it, you can master it. If you don't study it, it masters you. That's right. Pretty simple. Okay. On the coaching side Mhmm. Why does a business owner, entrepreneur need a coach? Same as a sports team needs a coach. Same as a famous singer needs a coach because you can't see from the outside. There's three reasons business coaching actually works, and the stats prove it. It's a seven six to seven times investment return is what the statistics show. Number one reason is that the coach looks from the outside in. Okay? When you're in your business, you can't see stuff on a daily basis, but from the outside in. Number two reason is the knowledge they bring. Our ActionCOACH business operating system, we've been doing it for thirty two years now coaching. So we're not here fly by night as we've started the whole profession and have built this profession, but we have over 3,000 documented strategies that will take someone through. So when they start to install the operating system, and I think that's a big thing, people don't seem to realize there is a recipe for business success. And so …