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The Journal

Smucker, Trader Joe's and a Battle Over PB&Js

17 min episode · 2 min read

Episode

17 min

Read time

2 min

Topics

Investing, Economics & Policy

AI-Generated Summary

Key Takeaways

  • How are private label brands threatening traditional food companies?
  • What legal strategies do big brands use against store copycats?

What It Covers

JM Smucker sues Trader Joe's over copycat peanut butter sandwiches, revealing broader battle between name brands and rising private label products.

Key Questions Answered

  • How are private label brands threatening traditional food companies?
  • What legal strategies do big brands use against store copycats?

Notable Moment

Host conducts taste test with his two-year-old son Bedford, who cannot distinguish between Smucker's Uncrustables and Trader Joe's version.

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