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The Jordan Harbinger Show

1385: Food Deserts | Skeptical Sunday

77 min episode · 3 min read
·

Episode

77 min

Read time

3 min

Topics

Health & Wellness, Investing, Fundraising & VC

AI-Generated Summary

Key Takeaways

  • ✓Food Access vs. Food Choice: A Stanford/Chicago Booth/NYU study using 60,000 households found that fully equalizing food access and prices would close only 9-10% of the diet quality gap between low and high-income households. The remaining 90% reflects learned preferences shaped by culture, advertising, stress, and childhood food environments — none of which a new supermarket addresses.
  • ✓People Already Shop at Supermarkets: Nielsen data tracking 60,000 households over a decade found that residents in food desert areas already purchased nearly 90% of groceries from supermarkets. Low-income households under $25,000 annually travel roughly five miles each way; food desert residents travel seven. The barrier is inconvenience, not total inaccessibility — a critical distinction that invalidates the core policy premise.
  • ✓Grocery Store Openings Produce Near-Zero Diet Change: Researchers tracked 6,700+ supermarkets opening across the US between 2004 and 2016, measuring diet quality before and after using the Healthy Eating Index. New stores improved nearby household diet quality by just 0.021 standard deviations — approximately 1.5% of the diet gap between lower and higher-income households. A billion dollars in federal investment produced functionally invisible nutritional results.
  • ✓Food Swamps Outweigh Food Deserts: A cross-sectional study of 3,000+ US counties found that high food swamp scores — areas saturated with fast food and convenience stores relative to healthy options — correlated with 77% higher obesity-related cancer mortality rates than the highest food desert scores. Regulating fast food density, changing marketing practices, and limiting dollar store clustering addresses the actual mechanism driving poor health outcomes.
  • ✓Agricultural Subsidies Undermine Nutrition Policy: The federal government spent approximately $9.3 billion on commodity crop subsidies in 2024, with corn receiving $3 billion and soybeans $1.9 billion. These crops become high-fructose corn syrup, soybean oil, and ultra-processed food ingredients. From the mid-1980s through the 2010s, processed food prices fell while fresh fruit and vegetable prices rose — making junk food the structurally cheaper option while separate programs tried to fix the consequences.

What It Covers

Jordan Harbinger and researcher Jessica Wynn examine the food desert narrative — the decades-long, billion-dollar policy effort to improve low-income community health by building grocery stores nearby. Using Nielsen data from 60,000 households, USDA research, and case studies from Philadelphia, Pittsburgh, and New York, they reveal why proximity to healthy food barely moves the nutritional needle.

Key Questions Answered

  • •Food Access vs. Food Choice: A Stanford/Chicago Booth/NYU study using 60,000 households found that fully equalizing food access and prices would close only 9-10% of the diet quality gap between low and high-income households. The remaining 90% reflects learned preferences shaped by culture, advertising, stress, and childhood food environments — none of which a new supermarket addresses.
  • •People Already Shop at Supermarkets: Nielsen data tracking 60,000 households over a decade found that residents in food desert areas already purchased nearly 90% of groceries from supermarkets. Low-income households under $25,000 annually travel roughly five miles each way; food desert residents travel seven. The barrier is inconvenience, not total inaccessibility — a critical distinction that invalidates the core policy premise.
  • •Grocery Store Openings Produce Near-Zero Diet Change: Researchers tracked 6,700+ supermarkets opening across the US between 2004 and 2016, measuring diet quality before and after using the Healthy Eating Index. New stores improved nearby household diet quality by just 0.021 standard deviations — approximately 1.5% of the diet gap between lower and higher-income households. A billion dollars in federal investment produced functionally invisible nutritional results.
  • •Food Swamps Outweigh Food Deserts: A cross-sectional study of 3,000+ US counties found that high food swamp scores — areas saturated with fast food and convenience stores relative to healthy options — correlated with 77% higher obesity-related cancer mortality rates than the highest food desert scores. Regulating fast food density, changing marketing practices, and limiting dollar store clustering addresses the actual mechanism driving poor health outcomes.
  • •Agricultural Subsidies Undermine Nutrition Policy: The federal government spent approximately $9.3 billion on commodity crop subsidies in 2024, with corn receiving $3 billion and soybeans $1.9 billion. These crops become high-fructose corn syrup, soybean oil, and ultra-processed food ingredients. From the mid-1980s through the 2010s, processed food prices fell while fresh fruit and vegetable prices rose — making junk food the structurally cheaper option while separate programs tried to fix the consequences.
  • •Subsidizing Healthy Food Prices Works Better: Economists estimate that making fruits and vegetables financially competitive with junk food for low-income households would cost roughly $11 billion annually — about 15% of the 2024 SNAP budget of $99.8 billion. This price-based intervention targets the actual driver of food choice. Expanding online SNAP purchasing through platforms like Instacart and DoorDash addresses mobility barriers, though delivery fees and markups currently add 35-50% to total grocery costs.

Notable Moment

The Pittsburgh Hill District case study reveals that diet quality improved equally among residents who regularly shopped at a new HFFI-subsidized supermarket and those who never entered it. Researchers concluded the improvement came from simultaneous neighborhood investments — new housing, a community center, workforce development — not the store itself, which later closed in 2019 due to insufficient local demand.

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Episode Transcript

This episode is sponsored in part by LinkedIn. Running a small business means every hire matters. A bad hire can cost you time, money, and momentum. A good hire that can help you grow your business, this gives me flashbacks to a nightmare hire in my previous company that really stunted the business, and even talking about it now makes my blood pressure go up. But the right hire is the exact opposite, somebody who takes ownership, solves problems, and helps the business grow faster. And when you're small, that kind of impact is massive. But finding great talent isn't easy, especially when you don't have the time or resources to sift through piles of resumes to find the right fit. That's why LinkedIn built Hiring Pro, your new hiring partner that screens candidates for you. So instead of sorting through applications, you spend your time talking to candidates who are actually a good fit. With Hiring Pro, you can hire with confidence knowing you're getting the best talent for your business. In fact, those hiring with LinkedIn are 24% less likely to need to reopen a role within twelve months compared to the leading competitor. Join the 2,700,000 small businesses using LinkedIn to hire. Get started by posting your job for free at linkedin.com/harbinger. Terms and conditions apply. You need something from Lowe's, but your day is already jam packed. Since My Lowe's rewards and My Lowe's Pro Rewards members get free same day delivery, we'll make the run for you. Seriously, just lock in your order, and we'll do the rest. See you soon. Members get more at Lowe's. $25 minimum and loyalty membership required. Order eligible items by 2PM. Subject to weight and size restrictions and availability. Terms at lowes.com slash shipping terms. This episode is brought to you by Xero. That's Xero with an x. Running a small business and managing your finances shouldn't make your day more complicated. Learn more at xero.com. Welcome to Skeptical Sunday. I'm your host, Jordan Harbinger. Today, I'm here with Skeptical Sunday cohost, writer, and researcher Jessica Wynn. On the Jordan Harbinger show, we decode the stories, secrets, and skills of the world's most fascinating people and turn their wisdom into practical advice that you can use to impact your own life and those around you. And our mission is to help you become a better informed, more critical thinker. During the week, we have long form conversations with a variety of amazing folks from spies to CEOs, athletes, authors, thinkers, and performers. On Sundays, though, it's skeptical Sunday. A rotating guest cohost denial breakdown a topic you may have never thought about and debunk common misconceptions about that topic, such as why tipping makes absolutely no sense, the lottery, Reiki healing, ear candling, surprisingly controversial, self help cults, bottled water, and more. If you're new to the show or you wanna tell your friends about the show, I suggest our episode starter packs. These are collections of some of …

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