How To Make Strategic Content To Sell Any Product

What It Covers

Gary Vaynerchuk advises entrepreneurs on content strategy, explaining how to create platform-specific content that drives business results. He addresses DTC marketing, B2B sales tactics, fundraising approaches, and building internal teams for sustainable growth.

Key Questions Answered

• •Green Screen Content Strategy: Use green screen feature to overlay commentary on relevant articles within your industry. This format generates 4x more views than standard talking-head videos while providing structure for creators struggling with content ideas and reducing production complexity.
• •Organic Viral Content as Ad Creative: Take content that performs well organically (1M+ views) and run paid ads targeting specific audiences with that same creative. The algorithm already validated audience interest, making it significantly more effective than testing unproven ad creative with budget.
• •B2B LinkedIn Targeting Precision: Target specific job titles like COOs at Fortune 500 CPG companies with custom content addressing their pain points. LinkedIn's targeting capabilities allow reaching exact decision-makers with tailored messaging, unlike mass email approaches through Sales Navigator.
• •Subscription Length Economics: Extending subscription options from three months to twelve months dramatically increases lifetime value. Average retention of 4.8 months would likely jump to 9.7 months due to passive subscribers who forget to cancel, improving unit economics for fundraising.