How To Build a Brand That Actually Wins In 2026 l Best Episodes of 2025

I'm Gary Vaynerchuk. I am the CEO and chairman of VaynerX and VaynerMedia and the creator and CEO of vFrends, which means everything that's wrong is my fault. Amazing. And, how is VaynerMedia unique? VaynerMedia, especially in the landscape of our industry, is one, independent and at scale, which is a rarity. Two, has media and creative under one roof, so not in a holding company environment where they're separate companies and you create a team for a client. Like VaynerMedia has hundreds and hundreds of employees both in media and creative and they work together every day. So we're dramatically more integrated. VaynerMedia is unique in that we are one of the stronger creative agencies in the world, yet most of our industry doesn't think that. Meaning we think in television commercial land in this industry. So even though VaynerMedia has done many, I think 16 Super Bowl spots now in the last four or five or six years, We are often thought of as social creative shop to many people on the other side of this camera, which is exactly how we want it because we think social creative is actually the new creative AOR, and that's where brand is actually built. And so, I don't think anybody is as committed or as talented at the creative product in social, so I think we're unique there. We're unique that we're still founder led, even though we're thousands of employees globally and so, and I'm a character so that creates a unique thing. I think I'm incredibly well parented and my mother's my hero so I think we're unique in that people don't cry at VaynerMedia the way they cry at most agencies, so I think we have a better culture. I think we're unique. Those are some things. Before you go to the podcast, I've got a big announcement. I know several years ago a lot of you bought 12 books of 12 and a half to get the NFT, the Book Games NFT. I also know that a lot of people have dropped off on their journey with VeeFriends, which is a massive mistake because what we're doing on Burn Island and what we're doing on base with Book Games is remarkable. So you need to go to veeefriends, vfriends.com/oldbooks. Go to vfriends.com/oldbookswithans. You will go to that landing page and we will help you explain if you are trying to figure out where your NFTs are, how to bring them over to the website and how to start activating them so that you can start using them for all the incredible exchanges and draws and raffles and experiences that we're doing for people that actually own the book games. So please go to vfriends.com/oldbooks where you can start your journey on reactivating your book games journey. This is the Gary Vee audio experience. Can you tell us about VaynerX and what makes it unique? VaynerX is pretty unique too. VaynerX is the holding company. When we …