#408 How to Make a Few MORE Billion Dollars: Brad Jacobs

Two years ago, Brad Jacobs wrote a book called how to make a few billion dollars. I covered it all the way back on episode three thirty five. In the two years since the book has come out, Brad has made a few more billion dollars. So his new book is has the appropriate title of how to make a few more billion dollars. Brad was kind enough to send me an early copy of the book so I could read it and do an episode on it. So I wanna jump right in the introduction. In the introduction, he talks about why he wrote this book. He said after the first book, I started getting inquiries from people on topics that it didn't cover enough or at all. This sequel provides answers to those questions, and he states why he would be qualified to write such a book. He says, I start companies from scratch, assemble teams capable of extraordinary success, and turn abstract ideas into billions of dollars of tangible value. But this is my favorite thing about Brad is how much he talks about managing his mind and how over his nearly five decade career, he has learned the tools to turn an imperfect mind into a mind capable of building billions of dollars of value. And so he says, but I'm far from perfect. Psychologist Albert Ellis nailed it when he said, we're all valuable, fucked up human beings. We'll count me among them. And so in the introduction, there's a series of what I would call, like, stand alone ideas from Brad. I just made a list, and I just wanna share some of those with you. First is this great description of just the magic of company building. So he says for me, creating shareholder value isn't just financial. It's about bringing something extraordinary into existence from absolutely nothing. Imagine this one moment, you've got an idea. And before you know it, you're looking at a 150,000 employees, billions in profit, and a soaring stock price on the New York Stock Exchange. It is the ultimate feat of business alchemy. Another standalone idea from the introduction, he says, this is a very crucial thing. You've got to think extraordinarily big from day one. Nobody achieves massive success by thinking small and hoping to become big. And then the next idea is the one that I've personally benefited the most. I've spent a bunch of time with Brad. Not only did I read his first book, I got invited to have breakfast at his house. I've recorded a new conversation for my new show with Brad Jacobs that was actually shot and filmed at his house. If you haven't seen that, just search my name, David Sundaram, whatever podcast player you're listening to, and you can watch our two hour conversation. And I've also spent time with Brad since then at a few events. And the biggest change for me was rearranging my, I say, …