Secrets to Master LinkedIn in 2024

Gary v's been saying it. Alex Hermosy's been saying it. But how do you actually do LinkedIn in 2024 when you're not already famous like those guys? Here are the four things you'll learn if you stick around to the end of this video. First, we're gonna talk about about how to get really clear on your who and your why. Next, we're gonna talk about how to come up with an endless number of topics that you can talk about on LinkedIn. After that, we're gonna do a breakdown of some of the best LinkedIn posts from 2023 and why they worked. And after that, we're gonna talk about how to turn your LinkedIn audience into an engaged community of super fans. I'm James Carberry. I'm the founder of Sweet Fish, a three time Inc 5,000 company, and b to b growth, a media brand for b to b marketers. We've helped over 200 b to b companies build and execute content strategies. We want you and your company to become your market's favorite follow. And this video should help you do exactly that on LinkedIn. Alright. First, we're gonna talk about how to get really clear on your who and your why. Before you start optimizing your profile and posting on LinkedIn, you wanna do some deep strategic work to get really clear on your audience and your goals. I know that's not novel, but I've got to talk about this stuff. This type of work will help you create really targeted and effective messaging. It'll help you differentiate your content and allow you to more accurately measure your success on the platform. I spent months racking my brain trying to figure out how I was gonna differentiate my content from the sea of other marketing agency owners on LinkedIn. I finally landed on a tagline that's simple, direct, and different from any of my competitors. It's this. I help b to b content marketers think like creators. The creative restraint of having this tagline is super helpful for me because every time I post now, I run it through this tagline. Is this post going to help a b to b content marketer think like a creator? So that's what I've done to get clarity on my who. But if you wanna get even more clarity on who you're trying to reach on LinkedIn, here are some more questions you can ask yourself or other people on your team. Who should we be talking to? Whoever you're asking this, have them get really specific. What topics are most interesting to them right now? What are their pain points? What channels do they use most? What creators are they paying attention to right now? What other goals are you hoping this content will help you achieve? Most of this work is strategy development. We dive deeper into these questions in our 2024 content strategy video. It's linked somewhere up here. In that video, we have a template you …