How to Make ChatGPT Ads Not Suck

Today on the AI Daily Brief, we are talking about OpenAI's announcement that ads are, as they were always inevitably going to, coming to ChatGPT. The question is, can they make them not suck? And I think I have a few ideas for how they could achieve that. The AI Daily Brief is a daily podcast and video about the most important news and discussions in AI. Alright, friends. Quick announcements before we dive in. First of all, thank you to today's sponsors, KPMG, ZenCoder, and Superintelligent. To get an ad free version of the show, go to patreon.com/aidailybrief, or you can subscribe on Apple Podcasts. To learn about sponsoring the show or really anything else related to the show, go to aidailybrief.ai. There you can find links to sponsorship, to information about speaking engagements, or the wide variety of projects that we have going on at any given time, such as our AI New Year's resolution or the upcoming AI DB intel. Now let's talk about advertising in ChatGPT. On Friday afternoon, the official OpenAI account tweeted, in the coming weeks, we plan to start testing ads in ChatGPT free and go tiers. We're sharing our principles early on how we'll approach ads, guided by putting user trust and transparency first as we work to make AI accessible to everyone. What matters most? Responses in ChatGPT will not be influenced by ads. Ads are always separate and clearly labeled. Your conversations are private from advertisers, plus pro business and enterprise tiers will not have ads. They also show an example of someone asking about simple but authentic Mexican ideas for their dinner party, which led to a hot sauce, which led to a harvest groceries ad focused on hot sauce. Now in their announcement post, they really focus on the fact that advertising is their way to make sure that access to hyper intelligent AI assistance remains available to everyone. They write, AI is reaching a point where everyone can have a personal super assistant that helps them learn and do almost anything. Who gets access to that level of intelligence will shape whether AI expands opportunity or reinforces the same divides. So then they say, in the long run, ads are what's going to make OpenAI able to continue to provide lots and lots of otherwise free users with high quality service. They expand a little bit what they say about their ads principles from the tweet. Some of them are repeated like answer independence and conversational privacy, but they also articulate a principle of mission alignment. Our mission they write is to ensure AGI benefits all of humanity. Our pursuit of advertising is always in support of that mission in making AI more accessible. And alongside that, another principle they articulate is long term value. We do not optimize for time spent in ChatGPT. We prioritize user trust and user experience over revenue. They also hint that despite their examples being extremely simple display ads taking advantage …