MBA2730 Book Publishing: What Are Your Options (And Which Is Right For You)?

What It Covers

Omar Zenholm breaks down three book publishing models—self-publishing, traditional publishing, and hybrid publishing—with specific pros, cons, and profit margins for each approach.

Key Questions Answered

• •Self-Publishing Margins: Retain 70% profit margins versus 5-15% with traditional publishers, plus full control over title, cover, pricing, and timeline with ability to publish within three to six months.
• •Traditional Publishing Trade-offs: Advances range from $20,000 to over $1 million based on audience size, but publishers often control rights, titles, and covers with 18-24 month timelines before release.
• •Hybrid Publishing Balance: Page Two Publishing exemplifies this model—authors invest upfront but retain IP rights, creative control, and higher margins while gaining professional editing, design, and bookstore distribution access.