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The $100 MBA

MBA2730 Book Publishing: What Are Your Options (And Which Is Right For You)?

18 min episode · 2 min read

Episode

18 min

Read time

2 min

Topics

Design & UX, Economics & Policy, Books & Authors

AI-Generated Summary

Key Takeaways

  • Self-Publishing Margins: Retain 70% profit margins versus 5-15% with traditional publishers, plus full control over title, cover, pricing, and timeline with ability to publish within three to six months.
  • Traditional Publishing Trade-offs: Advances range from $20,000 to over $1 million based on audience size, but publishers often control rights, titles, and covers with 18-24 month timelines before release.
  • Hybrid Publishing Balance: Page Two Publishing exemplifies this model—authors invest upfront but retain IP rights, creative control, and higher margins while gaining professional editing, design, and bookstore distribution access.

What It Covers

Omar Zenholm breaks down three book publishing models—self-publishing, traditional publishing, and hybrid publishing—with specific pros, cons, and profit margins for each approach.

Key Questions Answered

  • Self-Publishing Margins: Retain 70% profit margins versus 5-15% with traditional publishers, plus full control over title, cover, pricing, and timeline with ability to publish within three to six months.
  • Traditional Publishing Trade-offs: Advances range from $20,000 to over $1 million based on audience size, but publishers often control rights, titles, and covers with 18-24 month timelines before release.
  • Hybrid Publishing Balance: Page Two Publishing exemplifies this model—authors invest upfront but retain IP rights, creative control, and higher margins while gaining professional editing, design, and bookstore distribution access.

Notable Moment

The New York Times bestseller list remains nearly impossible for self-published authors to access, making traditional publishing essential for those prioritizing this specific prestige marker over profits.

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Episode Transcript

Have you ever said to yourself, one day I wanna write a book? If so, this episode's gonna save you months of confusion and possibly hundreds of thousands of dollars. Because here's the truth, there is no right way to publish a book, but there is a right way for you depending on your goals. Welcome back to the $100 MBA show. I'm your host, Omar Zenholm, where I deliver practical business lessons three times a week, Monday, Wednesday, and Friday to help you start, grow, and scale your business. We read every single review. Seriously, it's it's how we know what's helping and what to dive deeper in on the next episode. So if you got twenty seconds, leave a quick review and tell me what you want more of. I'd love to hear from you. Here's a little secret. I wanna write a book in the near future, and I was curious about this world of publishing. What are my options? What's the best option for me? So I did a deep dive and did all the research for you. I actually did it for myself, but I thought, hey. Why don't I share this with my audience, with everybody on the show so that you can benefit from all the research that I did already? So today, I'm gonna break down the three options that I believe are viable options for publishing a book. And I'm gonna go through the pros and cons of each and which one I believe is the best option for most entrepreneurs, creators, and experts today. And, yes, option number three is a game changer, so stick with me for that. The first thing I wanna say is that writing a book and publishing a book are two different things. We need to establish the fact that writing a book is about writing something valuable, that's compelling, that's fun to read, that's a page turner. That's a thing. That's a skill, and that's something that you're gonna need to work on. Today's episode is not about that. Today's episode is about publishing a book, and publishing a book is about getting that book into the hands of your readers, getting it out in the world, and making sure that it's available and seen. A lot of people spend a lot of time on the writing part and forget about the publishing part. They forget about actually making the effort of figuring out what's best for them. And what happens is that they spend so much time on creating this great book that no one actually learns about because they chose the wrong option for publishing. And, this is what I want you to avoid, and this is why I'm doing today's episode. This is what I wanna avoid, right, as I write my book. In my opinion, there are a few reasons why people fail at publishing a book. The first big reason is that they choose the wrong publishing model. There …

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  • Hybrid Publishing Balance: Page Two Publishing exemplifies this model—authors invest upfront but retain IP rights, creative control, and higher margins while gaining professional editing, design, and bookstore distribution access.

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