636: (Solo) The Facebook Ads Metrics That Actually Matter When Scaling

Hey, founder fam. I want to talk to you about something super exciting. We're officially partnered with Omnisend, the email marketing and SMS platform built specifically for ecommerce founders. We've been recommending Omnisend to founder students for a while now because it just works. Whether you're launching your first store or you're scaling to 7 figures, it really helps you automate your marketing and get real results. Did you know on average, Omnisend customers make $68 for every $1 they spend, which is an insanely good return on investment? And because you're part of the founder community, you get 50% off your first three months with the code founder 50. Just head to omnisend.com forward / founder without the e to get started. Alright? Now let's jump back into the show. Hey, founder fam. Nathan here. Welcome back to another founder to founder episode. So, guys, if you're running Facebook ads or thinking about diving into them or you're stuck wondering why things aren't scaling, this episode is for you. Now over the past decade at Founder and now especially through our new product, Founder Operators, which is a membership where we have Nick Shackleford as one of our operators in residence, I've had the chance to see behind the scenes of hundreds of direct to consumer brands. And let me tell you, the ones that scale, they all have one thing in common. They obsess over their numbers. Like Nick, you know, he's a partner at Brez and he's taken that business from 0 to 70,000,000 US dollars in two years. He was showing me a brand that he was working with. He's only been working with them for forty five days, and he scaled them from $20,000 a day in paid advertising spend, that's US dollars, 20,000 a day to 200 to 250, sometimes 300,000 US dollars a day. And one thing I've found is, you know, he is so big on knowing the metrics and it's not just ROAS. It's not just conversion rates. It's definitely not just the data you see in the Facebook ads manager. It's about understanding the full picture from traffic to creative to your business economics. So today, I really wanna break that down for you. Those core metrics you need to watch like a hawk if you wanna scale your Facebook ads. And if you are interested in working with us and applying to our founder operators membership, you can go to founder.comcom/operator. I'll tell you about that a little more later. Hear the stories. Learn the proven methods and accelerate your growth and future through entrepreneurship. Welcome to the founder podcast with Nathan Channel. Let's start with this. Most people think about scaling as finding that one winning ad and then just spending more behind it, but that's not how it works, especially not anymore. Scaling successfully means really understanding how to balance out multiple pillars. So it's about traffic quality. It's about creative performance. It's your conversions, your offer …