MBA2684 Q&A Wednesday: My Business is Dying Because of AI. What Do I Do?

What It Covers

Copywriter Patricia faces 50% revenue drop from AI competition. Omar Zenholm provides three-part strategy to reposition services, master AI tools, and productize offerings for survival.

Key Questions Answered

• •Outcome-based positioning: Stop selling task-based services like writing emails. Instead, sell guaranteed results such as email sequences that generate $10,000 in sales using conversion psychology and data-backed persuasion techniques.
• •AI mastery advantage: Use AI tools better than clients by demonstrating expertise in prompting and message strategy. Position yourself as someone who uses AI for speed while applying fifteen years of experience to ensure actual conversions.
• •Productized service models: Replace hourly freelance work with scalable products like $99 copy review hotlines or two-week launch copy accelerators that bundle all assets and guarantee transformation rather than just deliverables.