MBA2684 Q&A Wednesday: My Business is Dying Because of AI. What Do I Do?

What do you do when a tsunami like AI crashes into your business and wipes out half your income? That's today's question on q and a Wednesday from Patricia. She's a veteran copywriter whose revenue has dropped by 50% over the past year. She feels stuck. And guess what? She's not alone. I've spoken to so many entrepreneurs and many of them have experienced this at some level in their business. AI is here and it's even getting more and more aggressive. Patricia's been doing copywriting for over fifteen years and her client used to come on autopilot, but now they're ghosting her. If AI is killing your business right now, today we're gonna talk about what to do about it. Welcome back to the $100 MBA show. I'm your host, Omar Zenholm where I deliver practical business lessons three times a week, Monday, Wednesday and Friday to help you start, grow, and scale your business. Real quick. If these episodes help you in any way, hit the follow button on this podcast app. It helps us to keep bringing you practical business insights three times a week for free. Thanks. Here's the full question from Patricia. Hey, Omar. Love the show. I've been a copywriter, a freelance copywriter for over fifteen years. But this past year, my business has taken a nosedive. I'm down 50% in revenue. I'm seeing more and more clients either stop working with me or say they're using AI tools instead. I don't know what to do. This is all I've done my whole career. Any advice would help. Thanks, Patricia. Thank you, Patricia, for asking this question, for being vulnerable, for being open enough to ask this powerful question because you're not only gonna get some help from me, but you're gonna help other people in the process through this episode. Let's break this down into three parts. Number one, why this is happening. Number two, what we need to do starting today. And number three, how the shift might actually be the best thing that ever happened to your business. Let's start with number one, the uncomfortable truth, which is AI is replacing certain types of labor. That's just the truth. Especially if that labor is repeatable, is easily templated, or is seen as a commodity or commodity service. That doesn't mean you are replaceable, but it does mean the perception of what you offer might be. Do you see what I'm talking about here? Do you see the difference? Perception is what matters, and perception is what clients base their decisions on. So for example, if a client thinks, I just need some quick sales copy for my landing page so I could sell my online course. They're not thinking strategy. They're not thinking nuance. They're not thinking psychology. They're thinking speed and savings, and let's get this thing done with. So what do they do? They open up ChatGBT. They type, you know, write me a high converting landing page for …